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Digital OOH Media Special

Times Innovative Media's video walls for BlackBerry at T3 grab eyeballs 

04, November, 2014

allaboutoutdoor.com Bureau, allaboutoutdoor.com Bureau

The smartphone category has been an aggressive one when it comes to high impact presence, with IGI Airport’s T3 being a hot hub for mobile launches across brands. Times Innovative Media Delhi Airport Advertising (TIMDAA) recently rolled out an OOH campaign at T3 for BlackBerry, which is looking to bounce back with a bigger bang considering the recent market scenario.

Though BlackBerry had advertised at the airport in the past, there was a slump in its presence for almost a year. But in a bid to amplify the key features of the BlackBerry Passport phone, TIMDAA decided to showcase the phone’s capabilities in larger than life format with a dual video wall solution.

The busiest exit gates at domestic arrivals were identified and two giant video walls, towering 15 feet were designed to represent the BlackBerry ‘Passport‘.

TIMDAA’s digital content team designed one composite video incorporating five different videos of the brand’s communication along with the live feed.

The live streaming was of a popular business channel and helped grab eyeballs. Though the live feed was real time, since it was only an HD feed there was enough real estate available on the video wall to play BlackBerry’s brand videos as well.

The customisation offered by TIMDAA’s digital team integrated both web and television elements bringing the real hybrid potential in Digital OOH.

Commenting on the campaign, Amar Thomas, Country Marketing Manager, BlackBerry, says, “BlackBerry always looks to bring in meaningful innovation and with this thought it partnered with TIMDAA to create two giant-sized phone units to introduce the BlackBerry Passport. With live feed from ET Now giving air travellers their early morning quick view on the world of business and the product video occupying equal space in the screen of the large phone structure, we were able to reach our power professionals in a seamless and engaging way where they not only got their early morning dose of business news, but also learn of this innovative smartphone design that’s built to help them do more.”

Tags :  Times Innovative Media BlackBerry IGI T3 TIMDAA Digital OOH Amar Thomas ET NOW