Transit Media Special

TDI Promotes AP Tourism ahead of the peak season at all its Airports

24, September, 2015

Prabal Poddar, allaboutoutdoor.com Bureau

TDI International India (P) Limited is executing an Airport Advertising Campaign for AP Tourism at the airports of Tirupati, Chennai, Cochin, Trivandrum, Calicut, Goa, Pune, Ahmedabad, and Kolkata. As the end of September marks the beginning of the second and bigger half of tourism in India, Andhra Pradesh Tourism has geared up to attract tourists to the state. In that order, TDI has launched a massive campaign at all the 9 airports where TDI has exclusive advertising rights.

The airports are well located to target both Indian and international audiences on a pan India basis. With the festival seasons also beginning in India at the same time, the tourist season is about to begin in full swing. AP Tourism has used the best transit station advertising platform, among outdoor advertising, to promote its wild life, heritage spots, divine destinations, beaches, etc. with customized tours of family holidays, honeymoon, cuisines and relaxation.

The campaign also highlights the power and influence of the airport media in impressing the cream of the target audiences.

“Any period of action for the brands automatically becomes important for us. The end of September holds special significance in this regard as we see brands increase their advertising spend to cover the maximum of the target audiences during the festive season. Airports are the most probable places to find the cream of the audiences who take to traveling during this period. We can also see that this is the phase when unconventional sectors also show interest in outdoor advertising,” says, Jatinder Singh, Senior V.P. at TDI.