Aarti Pahwa, New Delhi
In a recent development, the ride-hailing company, Uber has teamed with CashurDrive Marketing Pvt. Ltd. bringing new prospects to the transit OOH Advertising. Available in 30 plus cities in India, the fleet has agreed to provide a platform of 3-4 lacs vehicles to the agency for monetizing purposes. The cabs have a high visibility and attract unparalleled amounts of eyeballs throughout the day, through various demographics. The cab branding offers a stand-alone advertising platform and plays an outstanding role in persuading the habits of a productive audience.
“Uber happens to be the next big thing in the Indian OOH industry with 12 million Sq.ft. of advertising space across India”, Raghu Khanna, CEO, CASHurDRIVE said in his statement.
The collaboration is believed to strengthen the relationship between the two companies giving each other excellent business opportunities. India is the first & only country in the world where Uber is monetizing fleet on their platform & CASHurDRIVE is exclusive partner in this endeavour.
“Blooming with pride, we are honoured to be a partner of this grand initiative. We are thinking to expand the services by working in close partnership with Uber. Our prime objective is to engage in a healthy partnership from which both the brands & commuters can be benefited”, said Nitesh Nagpal, Vice President, CASHurDRIVE.
CashurDrive has also executed campaigns for the below mentioned clients: