“Outsight” helps understand the actual performance of the Indian Out-of-Home media industry against its overall potential recorded by way of consistent field visits and steady interaction with more than 500 establishments operating in the OOH media space in the capacity of media specialist agencies, asset owners & service providers across 120+ cities covering established and emerging ecosystems driving sustained investment from brands.

Outsight provide various analytical cuts such as: Top Vendors, Top Markets, Market Share, Agency Performance, Advertisers performance, Vacancy Graph, Sales Loss, Advertiser/Agency Comparison across markets and touchpoint