Total 108 News Found
Introduction With lakhs of passenger journeys within the Pink Line (Line 7) - the Garland line of Delhi metro every weekday, the advertisement spaces across the stations hold considerable potential. Sapphire Media Services, a leading Outdoor Advertising agency, has launched new iconic and premium set of DOOH and static sites at Pink Line Metro, enhancing its media offerings to amplify daily commu...
Introduction The battle for the best smartphone under Rs 25,000 in India has got a lot more intense now with the launch of the Redmi K50i. With the launch of the Redmi K50i, the company has marked the resurgence of the K-series in India nearly three years after the 2019 Redmi K20 series. To capture the attention of this commuter, the brand recently launched its high-octane OOH campaign with the ...
Introduction DFM Foods-owned 'CRAX Fritts' captured the entire Pink line of DMRC for its initiative OOH campaign to target busy commuters and build its brand nexus. Targeted toward the youth audience, DMRC Pink Line provides a healthy mix of passengers to the brands that include students traveling to the South Campus, young professionals traveling to South Extension and shoppers traveling to Saro...
Introduction Medimix, the flagship brand from the renowned Cholayil Group, travels extra miles with an exclusive and innovative branding initiative at Mumbai Metro. The station will now be called as Medimix Azad Nagar. The brand has strategically chosen Azad Nagar station to target the desired target audience catered by this respective metro station. Azad Nagar Metro Station comprises of residen...
Life Insurance Corporation of India (LIC), the largest Indian State-owned insurance company has acquired the rights of Andheri Metro Station, Mumbai. The metro station will now be called LIC Andheri. LIC will be the first insurance company taking Station Branding Rights in Mumbai. LIC Andheri is one the busiest stations on Line 1 with more than 20% of the passenger travelling through the station....
Introduction After championing inclusive banking with #IndiaInvited in 2018 followed by a sequel #DreamsInvited celebrating the audacious dreams of billion-plus Indians, Kotak Mahindra Bank has teamed up with Ranveer Singh yet again this time to encourage India to #BankFromHome. As a part of Kotak's larger 'Bank from Home' initiative, Kotak 811, is a digital savings account provides customers wi...
Introduction I n a very unique and one of a kind campaign in the BFSI segment, Bank of Baroda has decided to wrap the Kochi Metro in its own colours. Launched in February 2020, the campaign is gaining eyeballs with its simple brand messaging and catchy conversations playing inside the train. Campaign Details In association with Vijaya OOH Media, which handles the advertising rights of this prem...
Introduction Nothing calls for attention like a billboard. No matter where you are, a tastefully done ad on a billboard can be eye-catching. And, if it happens to be a digital billboard, it definitely can be all the more eye-catching and attractive to the consumer. Looking at this, Nexyite Infotech, an Bhubaneshwar based media owning firm has installed new age digital media at Visakhapatnam Railw...
Introduction T imes OOH, one of the finest Indian OOH media owning company has begun the year on a good note. The firm has widened its kitty by acquiring the contract for the exclusive advertising rights for the DMRC's Pink Line. The contract with DMRC has been signed for nine years. Details of Contract This contract has further strengthened Times OOH portfolio in Delhi, which includes the excl...
Introduction W e all shy away from applying oil on our hair, isn't it? Oil leaves our hair greasy and flat, but we cannot skip oiling, as it is an important part in hair care regime. Regular oiling helps in improving the texture and condition of your hair. But, if you are not in for traditional oil formulas that make hair greasy and oily, then you should check Hair and Care lightweight hair oils...
