Total 111 News Found
Introduction Madison Media has just announced that it has strengthened its Kolkata operations. Apart from her ongoing duties in Mumbai, Vandana Ramkrishna, Vice President will also oversee the Kolkata office. Her key role for Kolkata will be to focus on Strategy, digital, business development and ensuring access to Madison World practices of Trading, Analytics, Activation, Retail, OOH, Sports and...
Introduction There is still some residual fear and doubt in the minds of a few people regarding the Covid-19 situation in India. Brands are wondering when to start spending their marketing budget as unfounded perceptions continue that their audience are still stuck at home and unwilling to spend. But the fact is that people are adapting well to the 'New Normal'. Laqshya Media Insights Group prese...
Laqshya Media Group has launched a report which provides data on growth and innovations made in rural India. This includes industries such as agriculture, fertilizer, tractor, building material and FMCG. It has analysed that even after getting impacted by Covid19, the rural geographical areas still hold great potential as compared to urban markets. It showcases huge opportunities in these areas th...
Introduction Today, advertisers across all industries and geographies are finding themselves in the midst of unprecedented circumstances. The typical, practical and expected have given way to the unusual, unforeseen and unexpected. Marketers have found themselves needing to understand a new framework for engagement and develop new methodologies to address new audiences exhibiting new behaviours. ...
N eedless to say that the current COVID-19 crisis is in its full swing. Many countries are in a complete lockdown and the impact is felt everywhere, including the global ad spend. While the advertising industry has been critically impacted due to the pandemic, the effects are certainly more pronounced across the events and out-of-home businesses within the market. Consequently, in a proactive at...
D entsu Aegis Network has promoted Haresh Nayak to President, Posterscope Asia Pacific, in addition to his current role as Managing Director of Postercope India. Based in Mumbai, Haresh will report into Ashish Bhasin, Dentsu Aegis Network Asia Pacific CEO and Stephen Whyte, Global President of Posterscope. Nayak to also oversee Operational Excellence as COO Media Brands for DAN India. In hi...
Introduction Every year, more than 1 million patients from 140 countries visit Mayo Clinic. Ranked the number one hospital in the nation by U.S. News and World Report, the renowned hospital and research centre exists to solve the world's most challenging medical problems, one patient at a time. As the global expert in solving rare and complex disease, Mayo Clinic has a long history of excel...
The cost of billboard advertising is often perceived to be an expensive medium to invest in, and only available to brands with large advertising budgets. When Harsh Vardhan Mahipal was looking to venture into entrepreneurship, he was looking to tackle the problem of expensive outdoor advertising. For reference, on an average, a hoarding costs at least Rs 5 lakh per month while advertising on a foo...
Diwali, the most famous and celebrated festival in India, brings the utmost joy and happiness to the people. As this festival defines the true spirit of love and togetherness, we take every possible effort to inject more power into the overall festive celebrations. Some of us renovate our home, some purchase attractive decorative to transform the appeal of the home, while some invest in smart elec...
Manforce, the pharmaceutical giant Mankind Pharma's OTC segment is in hot water post the latest billboards it has erected across Gujarat, amidst the onset of the Navratri festival. The Outdoor advertisement features its celebrity brand ambassador Sunny Leone, and is bedecked with festive graphics, saying: 'Aa Navratriye ramo, paraantu prem thi' (Play this Navratri but with love). The outrage ove...
