Total 39 News Found
Total, the Mumbai based Oil and Gas giant has recently rolled out an integrated campaign for 'Quartz', their recently launched car engine oil. The campaign will be launched in phases via various initiatives on OOH, digital and radio. The campaign, which is ongoing, will be live throughout the stretch of November in 15 cities, bedecking 550 vantage points and 23 shopping malls. The Digital phase o...
Brand Street recently got associated with prestigious brand Quaker Oats from the house of PepsiCo to promote Quaker's association with Kerala Blasters Football Club in the recent Indian Super League. The previous work of Brand Street has made possible to win this opportunity seamlessly. With this campaign, people of Kerala can look forward to an action filled Football extravaganza at Lulu Mall, K...
Indian has diversified cuisines, carrying various beneficial herbs & spices. Moreover, eating habits have always been religiously celebrated in the entire country. However, the rich & tasty food which everyone trust is complete, lacks some of the essential body's daily requirements majorly Protein. Therefore, to realise the masses about that essential element, Protinex, one of India's lea...
Outdoor Advertising Convention, popularly known as OAC entered in 12 editions this year with the bigger and better avatar. First time held in Delhi NCR, the convention saw thematic sessions covering areas like change management, financing of business, innovation & creativity, use of cost-effective interactive technologies and sensors for impactful OOH advertising, talent management, eco-friend...
Mondelez India recently launched a new biscuit product i.e. Cadbury Bournvita. Since biscuits are predominately consumed during the morning time, the confectionery brand intelligently positioned the biscuit as the 'Subha Ka Biscuit' i.e. Morning's Biscuit. In its 360 degree marketing strategy, the OOH medium has also been incorporated into the plan with the core objective of the campaign centred a...
The sanitation condition of India has always been inadequate even after continuous efforts, the country needs huge progress. During World Toilet Day celebrated on 19th November, ROCA Bathroom products took the onus to come forward to discuss and solve this longstanding issue of sanitation. In association with Madison IES, the activation and experiential unit of Madison OOH and Madison World, the b...
Khushi Ambient media Solutions did a special activity at the SGS Mall, Pune on the Independence Day 2015. The nationalistic sentiment and the patriotic spirit of the day was used to pay tribute to one of the most respected patriot, Dr. APJ Abdul Kalam. A special activation space was created with a white canvas frame put on the stage. The visitors to SGS mall were encouraged to come up on the stag...
Parle Products, India`s largest manufacturer of biscuits and confectionary has extended its countrywide ‘Litter Free’ CSR project and launched an out-of-home campaign in Delhi-NCR on the back of its nationwide TV campaign rolled out earlier this January. The initiative, developed by Havas Media Group`s OOH and activation brand Havas Media Active, seeks to take forward Parle`s anti-litteri...
Cricket is not only a game, but another religion for the Indian population. With five straight wins, the performance of the Indian cricket team in the ICC World Cup 2015 has not only piqued the interest of the viewers but also many brands who have cashed in on this opportunity. Brands have invested heavily in advertising on various platforms such as television, in-stadia as well as utilised t...
Flagged off last year, the Vodafone Cycling Marathon is an annual cycling event created for cycling enthusiasts in Bengaluru which aims to bring all age groups to support the cause of cycling and making the city cleaner and greener. According to the telecom brand, Bengaluru is considered as one of the best places to cycle as a large number of people cycle for work or for small errands. Hence,...
