Total 174 News Found
Introduction It is said that love has the power to overcome all differences, but can it bridge the gap between two distinct cultures, North and South? Bringing one such light-hearted tale, COLORS' recently launched a new romantic drama 'Harphoul Mohini' that chronicles the lives of two contrasting personalities - Harphoul, who hails from Haryana and Mohini who comes from Kerala. Campaign Details...
Introduction To create a certain level of excitement through outdoors before the release of Yuvarathnaa, Khushi Advertising along with Hombale Films, collectively brainstormed and evaluated various innovative options for outdoor. The objective was to create buzz around the release of Yuvarathnaa and ensure maximum viewership for the same. Campaign Details An innovative bus shelter has been clev...
Introduction Surat based WooHoo has launched two new screens at Canopus Mall Ghod Dod Road Surat. In order to seek people's attention, 20×10 ft and 16×8 ft screens have been placed facing towards streets and potential brands like Adidas, Skechers and some jewellery stores. The new screens are capable of broadcasting different advertisements at the same time, and provides national and...
Introduction Laqshya Media Group has set eyes on Chennai as a potential OOH advertising hub and is planning to invest in digital to enhance their media offering in the city. The company plans to establish 10 LED BQS in the city and many more media assets with value. The media conglomerate currently owns 237 bus shelters in Chennai commanding 35 per cent share in the overall market. Key quote "T...
Introduction Dubai-based carrier Emirates has recently announced a special 48-hour sale. The sale was on for bookings between December 3 and December 4 and for travel between January 13 and November 30, 2020. Passengers can avail these discounts on flights to over 150 destinations under Emirates' global network. The Outdoor duties to make the announcement as big as the much-awaited sale campaign ...
Time to bust everyday monotony and let that hidden side of you make some noise. Take to a fresh appeal that calls out your personality. Whether you're bold, loud, artistic, simple or fancy in taste, #FindYourSignatureStyle from a 1000+ styles starting from ₹695 with Titan Frames & Sunglasses. OMI, outdoor media agency, counterpart of Laqshya Media Group has executed a new outdoor campaign of...
"The Change is the only constant thing in the universe." Digital-Out-Of-Home is no longer in standing mode and being just a follower or back-seat passenger. It is changing the face of outdoor advertising - and the future's looking bright for this medium. The outdoor advertising scene is changing at an exponential rate and DOOH is playing a big part in making cities 'smarter' and more 'Digitally-En...
Good News Gurugram Peeps! Nando's, the international chain of casual dining restaurants recently opened its tenth outlet in India at Ambience Mall, Gurugram. The brand took experiential marketing a notch higher with giant installations and vibrant graffiti to showcase the journey of the brand and create disruption among the mall customers. The brand has placed an enormous egg with 'Hatching Soon'...
Want to look smart at your workplace or in your college? A wrist watch represents your personal style and has become a fashion accessory for a modern day women. Be it your college, school or workplace, women can carry a wrist watch with elegance to display their personal statements. And when it's about Titan, it can help you grab a stylish and elegant wrist watch for yourself under its new collect...
Hiding behind the veil of anonymity, people often display improper behaviour, which gets immediately corrected when they know they are in public glare. Questions such as "Who's watching" or "Kaun Dekh Raha Hai?" come to their mind and they correct themselves. Bringing these twin consumer insights to light, brand Idea has launched a campaign 'Idea 4G - India ka Live Network' via OOH platform. In as...
