Total 77 News Found
Introduction Former Ecosys OOH Founding Partners (later acquired by Publicis Groupe), have collaborated and joined hands yet again to disrupt the location-based advertising ecosystem. OSMO is India's 1st Omnichannel location-based advertising agency to bridge the gap between offline & online by challenging the traditional methods with extensive use of AI & ML. With the explosion of data ...
Introduction G lobal content leader Lionsgate's OTT platform, Lionsgate Play has launched an innovative outdoor campaign #WhereElse in India. The campaign which is now LIVE in key metros such as Mumbai, Delhi, Bangalore, Chennai and Pune, promotes an illustrious line up of digital premieres exclusively available on Lionsgate Play. The campaign uses bold headlines to create intrigue and showcases ...
Introduction Admavin, a geospatial marketing solutions has promoted Vishwanath Kini to VP - Growth and Strategy. He will be based in Bangalore. Earlier, Kini was Director Marketing. This announcement reinforces AdMavin's efforts to speed up the network's expansion plans into newer areas with innovative products and consolidate existing product portfolio by adding newer features. Vishwanat...
The Social Street has appointed Parag Pandya as Senior Vice President- OOH West & East. He will work in close cooperation with Chairman & Founding Partner, Pratap Bose. Parag moves from Out Advertising Professionals (OAP) where he spent over eight years in NBD, Client Servicing, Strategy, Media Planning, Buying & Innovations. At The Social Street he will be charged with driving strateg...
The air quality of Agra over the past few days has worsened due to dust, smoke and suspended particles reaching alarming levels. High level of pollutants coupled with dense fog, is causing nightmares for people in Agra, as Agra, the home to one of the seven wonders of the world continues to register increased number of respiratory illness/lung disease cases. With the aim to help commuters tackle ...
Hiding behind the veil of anonymity, people often display improper behaviour, which gets immediately corrected when they know they are in public glare. Questions such as "Who's watching" or "Kaun Dekh Raha Hai?" come to their mind and they correct themselves. Bringing these twin consumer insights to light, brand Idea has launched a campaign 'Idea 4G - India ka Live Network' via OOH platform. In as...
Something that often gets noticed when it comes to foreigners visiting Gurugram is their astounding reactions to seeing the web of digital connectivity binding every inhabitant from every nook, cranny and corner of the city. Well it isn't called the Millennium City just like that! Those who remember seeing Gurugram (simply 'Gurgaon' back then) prior to its urbanization recall the thick forested re...
Madison Media has appointed senior media professional Saif Shaikh as Vice President to head the Godrej media AOR based in Mumbai. The AOR comprises key Godrej companies including Godrej Consumer Products, Godrej Industries, Godrej Agrovet, Godrej Properties and Godrej Nature's Basket. Saif has 15 years of experience in media across media partners (Businessworld; Bennett Coleman & Company), res...
Recently CASHurDRIVE utilised an opportunity to advertise for Vodafone Delhi in an entirely unique way. The brand rolled out an OOH drive in Delhi-NCR to promote faster and superior 4G SIM via reinstated of mobile SIM dispenser inside 500 Airport taxis along with external promotion. This is the first time when any telecom brand has initiated such drive where commuters carrying 2G/3G Vodafone SIM ...
Kinetic, India's leader in contextually connecting and activating audiences on the move, took home 4 awards which included one Black Elephant (Grand Prix) for its project Mukhota - The life saving mask. Mukhota also received 2 Blue Elephants in 'Use of technology' and 'Innovative Use of technology' categories. Vodafone's World First Rainwater Harvesting Billboard campaign executed by K...
