Total 31 News Found
Introduction E LSS funds are in the limelight these days. Many taxpayers are wondering whether they should invest in ELSS funds this year to save taxes under Section 80C of the Income Tax Act. The doubts are fuelled by some volatility in the stock market, while some people are also wondering whether they should opt for the new flat personal tax rates next year and forego all the deductions and ex...
Introduction Laqshya Media Group has set eyes on Chennai as a potential OOH advertising hub and is planning to invest in digital to enhance their media offering in the city. The company plans to establish 10 LED BQS in the city and many more media assets with value. The media conglomerate currently owns 237 bus shelters in Chennai commanding 35 per cent share in the overall market. Key quote "T...
Introduction Delhi is choking with air pollution every year. With no expected respite from air pollution anytime soon, it is best to equip your homes, offices and other places with air purifiers, which help you breathe clean by removing the alien objects from the air that are harmful to human bodies. With pollution levels growing, consumer electronics firm Philips is investing to build market for...
Introduction W e all shy away from applying oil on our hair, isn't it? Oil leaves our hair greasy and flat, but we cannot skip oiling, as it is an important part in hair care regime. Regular oiling helps in improving the texture and condition of your hair. But, if you are not in for traditional oil formulas that make hair greasy and oily, then you should check Hair and Care lightweight hair oils...
For a few years now, we have witnessed digital advertising dominating a brands marketing plan. However, after partnering with a plethora of brands this year I could say that OOH has been at par with other advertising mediums while building a marketing a plan. The credit for this shift does not only go to the clients evolving outlook but also to the technology enhancement that is helping brands ach...
"The Change is the only constant thing in the universe." Digital-Out-Of-Home is no longer in standing mode and being just a follower or back-seat passenger. It is changing the face of outdoor advertising - and the future's looking bright for this medium. The outdoor advertising scene is changing at an exponential rate and DOOH is playing a big part in making cities 'smarter' and more 'Digitally-En...
AdMobilize, the world's #1 audience intelligence company powering DOOH networks with real-time, fully-anonymous AI, announced a partnership with Vistar Media. The partnership comes to fruition after mutual client interest and market demand grew significantly in 2019. AdMobilize audience data will now be accepted in the Vistar exchange, providing DOOH publishers a verifiable solution to the measure...
The cost of billboard advertising is often perceived to be an expensive medium to invest in, and only available to brands with large advertising budgets. When Harsh Vardhan Mahipal was looking to venture into entrepreneurship, he was looking to tackle the problem of expensive outdoor advertising. For reference, on an average, a hoarding costs at least Rs 5 lakh per month while advertising on a foo...
Continuing with its promise of making each occasion even more special and memorable, Mochi, one of India's largest fashion footwear brand rolled out an extensive OOH campaign for Diwali. The campaign is executed by its OOH agency PrimeOutdoors. The objective behind the campaign is to generate brand awareness and establish themselves as a brand which is awesome and contagious. Using the strategica...
PC Jewellers recently launched an outdoor media campaign exclusively dedicated to its range of their diamond jewellery with outdoor advertising agency, Addefy targeting the residential of Hyderabad. Addefy which is based out of Hyderabad & covering all the major locations like Hi-Tech city, Gachibowli, Kondapur, Madinaguda, Kukatpally, Miyapur, Attapur, Chandanagar, L B Nagar, AS Rao nagar, Tr...
