Total 36 News Found
Introduction Billboards have been part of the urban landscape of many cities and roads. But consumers are increasingly immunes to static advertising and marketers are forced to take more creative and innovative ways to enhance their impact. Creativity fosters advertisement, but also size (always) matters. Leafberry has put up a digital OOH media structure spanning 2000 square feet in size. ...
Introduction The Indians' love for the yellow metal is no secret. But in the times of COVID-19 pandemic, the same fondness for gold may help many in keeping their boats afloat. The gold price is touching a record high in the domestic market, and in the current scenario, gold glitters as a ray of hope for individuals as well as many small businesses. Hence, taking advantage of this opportunity, Mu...
Introduction T imes OOH is on board to help display messages of love to people at Terminal 2 Mumbai International Airport. '#SendingLove' aims to be a global initiative that promotes messages of love that unite communities all over the world during the fight against the effects of COVID-19. This initiative features user-generated messages of love and unity, displayed on DOOH screens worldwide wi...
Introduction Surat based WooHoo has launched two new screens at Canopus Mall Ghod Dod Road Surat. In order to seek people's attention, 20×10 ft and 16×8 ft screens have been placed facing towards streets and potential brands like Adidas, Skechers and some jewellery stores. The new screens are capable of broadcasting different advertisements at the same time, and provides national and...
Moving Walls, an advertising technology company that automates outdoor buying, selling and measurement appoints prominent personalities into its top level management. The appointments include Ashutosh Sharma who has taken over as Head- India, Nisha Varman as Head- Singapore. Ashutosh Sharma is an industry veteran and OOH specialist. He takes over Moving Walls portfolio of India as Head India. His...
Introduction E LSS funds are in the limelight these days. Many taxpayers are wondering whether they should invest in ELSS funds this year to save taxes under Section 80C of the Income Tax Act. The doubts are fuelled by some volatility in the stock market, while some people are also wondering whether they should opt for the new flat personal tax rates next year and forego all the deductions and ex...
Introduction Laqshya Media Group has set eyes on Chennai as a potential OOH advertising hub and is planning to invest in digital to enhance their media offering in the city. The company plans to establish 10 LED BQS in the city and many more media assets with value. The media conglomerate currently owns 237 bus shelters in Chennai commanding 35 per cent share in the overall market. Key quote "T...
Introduction Delhi is choking with air pollution every year. With no expected respite from air pollution anytime soon, it is best to equip your homes, offices and other places with air purifiers, which help you breathe clean by removing the alien objects from the air that are harmful to human bodies. With pollution levels growing, consumer electronics firm Philips is investing to build market for...
Introduction W e all shy away from applying oil on our hair, isn't it? Oil leaves our hair greasy and flat, but we cannot skip oiling, as it is an important part in hair care regime. Regular oiling helps in improving the texture and condition of your hair. But, if you are not in for traditional oil formulas that make hair greasy and oily, then you should check Hair and Care lightweight hair oils...
For a few years now, we have witnessed digital advertising dominating a brands marketing plan. However, after partnering with a plethora of brands this year I could say that OOH has been at par with other advertising mediums while building a marketing a plan. The credit for this shift does not only go to the clients evolving outlook but also to the technology enhancement that is helping brands ach...