Total 41 News Found
Introduction The offline advertising industry, however, is slowly but steadily catching up and getting on board with technological innovation, introducing technologies like geofencing and beacons to offer tracking and personalization that were deemed impossible in years past. Imagine a world where billboards dynamically display ads targeted to each individual as they're walking past them. Imagine...
Introduction Digital out-of-home (DOOH) advertising, the so-called "new kid on the block", is not exactly a child any more. DOOH advertising has become one of the most promising marketing communication platforms. Remarkable growth rates are projected in both developed and emerging markets. Gone are the days of indiscriminately broadcasting ads to anyone and everyone. With DOOH campaigns, brands a...
Introduction With lakhs of passenger journeys within the Pink Line (Line 7) - the Garland line of Delhi metro every weekday, the advertisement spaces across the stations hold considerable potential. Sapphire Media Services, a leading Outdoor Advertising agency, has launched new iconic and premium set of DOOH and static sites at Pink Line Metro, enhancing its media offerings to amplify daily commu...
Introduction To celebrate the return of travel Marriott International's award-winning travel programme and marketplace has unveiled 'Here', its latest Asia Pacific campaign. Building on Marriott Bonvoy's global tagline "Where Can We Take You", it showcases the little unscripted and relatable moments missed by travellers worldwide. Travelling can be about fabulous bucket-list destinations, dining...
Introduction Ever since the country traversed the path of independence and grappled with unforeseen realities, it has moved persistently on the course of progress and development. The country has broken barriers and has achieved numerous feats, from becoming the third-largest start-up ecosystem in the world to scripting history at the Paralympic Games in Tokyo with the highest medal tally ever. E...
Introduction Billboards have been part of the urban landscape of many cities and roads. But consumers are increasingly immunes to static advertising and marketers are forced to take more creative and innovative ways to enhance their impact. Creativity fosters advertisement, but also size (always) matters. Leafberry has put up a digital OOH media structure spanning 2000 square feet in size. ...
Introduction The Indians' love for the yellow metal is no secret. But in the times of COVID-19 pandemic, the same fondness for gold may help many in keeping their boats afloat. The gold price is touching a record high in the domestic market, and in the current scenario, gold glitters as a ray of hope for individuals as well as many small businesses. Hence, taking advantage of this opportunity, Mu...
Introduction T imes OOH is on board to help display messages of love to people at Terminal 2 Mumbai International Airport. '#SendingLove' aims to be a global initiative that promotes messages of love that unite communities all over the world during the fight against the effects of COVID-19. This initiative features user-generated messages of love and unity, displayed on DOOH screens worldwide wi...
Introduction Surat based WooHoo has launched two new screens at Canopus Mall Ghod Dod Road Surat. In order to seek people's attention, 20×10 ft and 16×8 ft screens have been placed facing towards streets and potential brands like Adidas, Skechers and some jewellery stores. The new screens are capable of broadcasting different advertisements at the same time, and provides national and...
Moving Walls, an advertising technology company that automates outdoor buying, selling and measurement appoints prominent personalities into its top level management. The appointments include Ashutosh Sharma who has taken over as Head- India, Nisha Varman as Head- Singapore. Ashutosh Sharma is an industry veteran and OOH specialist. He takes over Moving Walls portfolio of India as Head India. His...
