Total 22 News Found
PC Jewellers recently launched an outdoor media campaign exclusively dedicated to its range of their diamond jewellery with outdoor advertising agency, Addefy targeting the residential of Hyderabad. Addefy which is based out of Hyderabad & covering all the major locations like Hi-Tech city, Gachibowli, Kondapur, Madinaguda, Kukatpally, Miyapur, Attapur, Chandanagar, L B Nagar, AS Rao nagar, Tr...
On the occasion of the 70th Independence Day, Digital OOH medium broke free & made further inroads over the traditional OOH with the launch of India's first "360 Digital Screen" at the Ambience Mall, Gurugram. According to the advertising company sources, M/s Futek Digital Connect Pvt Ltd, the product was introduced as the "very first" at the Ambience Mall in India & with plans for many mo...
Research and Markets has announced the addition of the "India Digital Signage Market By Component, By Application, By End User, Competition Forecast and Opportunities, 2012-2022" report to their offering. The India digital signage is expected to exhibit a CAGR of over 18% in value terms during the forecast period. Factors leading to the growth in India digital signage market include increasing us...
Whether the tentacles of Big Boss spreading towards the City of Nizams and Pearls is a cry for joy or help, is a debate for another time and another idle day. Hyderabad based advertising maven Addefy, has made sure to give it a warm welcome in its three- part Star Maa tv campaign that went live from the 12th of June to the 16th of July across the city's residential areas The campaign covered a ra...
Stone Age < Bronze Age < Iron Age < Industrial Age < Atomic Age < the Jet Age < the Space Age < the Digital Age. It is fascinating how all of human race's existence can be fit within this recognizable chronology. You cannot imagine what will be next; And that's where creative minds surface and innovate what escaped everybody else. Two months ago a spinach ...
Times OOH has managed to bring home a Gold trophy for its digital out of home advertising project (at T2 domestic, phase-2) Chatrapati Shivaji Airport, in the "Transport & Travel" Sector at the Digital Signage Awards 2017. Based in UK, the Digital Signage Awards (commonly known as DOOHDAS), recognise the world's most exceptional digital screen media projects, innovations, content, creativity ...
Ola, one of the most popular mobile apps for transportation, has partnered with Ecosys OOH, India’s only Agency that provides RoI and measurement in OOH spends to kick-start a campaign to recognize driver partners across top 6 cities to drive loyalty, and make them superstars within their community. Ecosys OOH installed highly visible large format Billboards at prominent junctions in the c...
Indian OOH industry performed stable on the graph charts of 2016. The year brought relevant advertising shares, new advertisers and fairly took the industry one step ahead in the level playing field of advertising. However, the year 2016 surely got some developments which benefited the industry and moreover believed to provide some advantages in the long run as well. Allaboutoutdoor.com penn...
The cars are where the planes are. Ironic as it sounds New Delhi Airport has become the hub of all major car launches. Being declared the No.1 Airport by the 'ASQ Awards' comes with a host of benefits and one such benefit is seen in the media trends. A combination of Digital OOH and Large Format static sites are the ideal approach for creating the high impact desired by brands. Video walls are th...
Earlier this year, Vodafone launched its 4G services in Kolkata and to create a great buzz and hype for the service launch, the telecom brand partnered with the outdoor specialist agency- Kinetic India. The outdoor campaign aimed to enhance the Vodafone's credentials as a truly innovative and customer- focused brand. A sharp focus was kept on youth frequent...
