Total 286 News Found
Bright Outdoor brings onboard Rajneesh Bahl as CEO. He joins Bright Outdoor from Laqshya Media where he was the National Head- Business Growth. In his new role, Rajneesh will be responsible for overall Growth & Operations of the group as well as strengthening PAN India agency network. About his new role, Rajneesh Bahl, says, "I am excited to take over this role and looking forward to create f...
"The Change is the only constant thing in the universe." Digital-Out-Of-Home is no longer in standing mode and being just a follower or back-seat passenger. It is changing the face of outdoor advertising - and the future's looking bright for this medium. The outdoor advertising scene is changing at an exponential rate and DOOH is playing a big part in making cities 'smarter' and more 'Digitally-En...
Good News Gurugram Peeps! Nando's, the international chain of casual dining restaurants recently opened its tenth outlet in India at Ambience Mall, Gurugram. The brand took experiential marketing a notch higher with giant installations and vibrant graffiti to showcase the journey of the brand and create disruption among the mall customers. The brand has placed an enormous egg with 'Hatching Soon'...
Bhartiya Janata Party and its prominent leaders Amit Shah, Devendra Fadnavis and many more are all set to enthral the masses at 11 am at BKC MMRDA grounds, Mumbai on 6th April 2018. The political party has chosen the grandest of ways to announce and encourage support for the event - a multi-touchpoint OOH campaign. Teaming up with Bright Outdoor- one of the state's leading OOH media organiz...
Jaquar Group is recognized as one of the leading manufacturers of bath fittings in India and their presence that marks around 40 other countries continues to grow. Recently Jaquar Group announced Deepika Padukone as the brand ambassador of their lighting vertical, in an effort to reinforce their position as a key player in the lighting industry. With this step, Jaquar intends to showcase its light...
At a time when temperatures are soaring high and people are getting more interested in fruit-flavoured drinks, fruit juices brand Fresca Juices has taken the OOH route to strongly position its offerings, in a way countering the competition posed by fizzy beverages in the Delhi NCR. Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communic...
Bright Outdoor Media has launched an outdoor advertising campaign for an affordable housing developer- Xrbia Developers since they have entered into an alliance with Mumbai-based realty developer Crystal Group to jointly develop a compact-home project in Chembur, suburb of Mumbai. The campaign covers near about 240 sites spread across Mumbai. Billboards promoting the themed and landscaped h...
Oriental Insurance had tied up with Eg Communications, to execute an OOH campaign exclusively on Metro Branding. The insurance brand rolled out a 3 month long campaign communicating about different insurance covers provided by them including Motor Vehicle insurance, Family insurance etc., basically commemorating their 70 years of successful operation. The campaign was aimed at informing the masses...
The movie that came last year and kept all the justice league fans on their toes came to your TV screens with a lot of hullabaloo. Home to the biggest Hollywood blockbusters, HBO India hosted the Indian television premiere of Batman v Superman: Dawn of Justice. The superhero movie is the first live-action film bringing Batman and Superman together and against each other. The movie will supposedly...
Veet, the hair-removal brand owned by Reckitt Benckiser launched an Outdoor campaign for its all New Veet for Underarms. The beautiful creative staring Shraddha Kapoor is all out and loud on Outdoors. The Outdoor mandate to make the campaign highly visible was handed over to the outdoor specialists 'Laqshya Solutions'. The campaign aims to target the brands core demographic of 16 to 30-year-old wo...
