Total 217 News Found
Nabendu Bhattacharyya, the founder of Milestone Brandcom, announced the launch of his new company, ideacafe.agency. The company aims to revolutionise the future of brand communication with its idea-centric approach. The newly launched agency will offer a range of services, including creative, data and technology led media solutions, covering digital media, out-of-home, activation, rural, and a wh...
Introduction To celebrate the return of travel Marriott International's award-winning travel programme and marketplace has unveiled 'Here', its latest Asia Pacific campaign. Building on Marriott Bonvoy's global tagline "Where Can We Take You", it showcases the little unscripted and relatable moments missed by travellers worldwide. Travelling can be about fabulous bucket-list destinations, dining...
Introduction Gone are the days when we just saw an image on the web or app and bought our food and groceries. With PescaLive, it doesn't get fresher. Every morning, Pescafresh brings to its customers, the freshest catches from the coasts locally and globally and home-deliver the same as they buy it off the online sale. From red snappers to ghol fish, pomfret to surmai, live mud crabs, lobsters, s...
Introduction Airports are breathing new life into one of the oldest traditional media in marketing, OOH or out-of-home advertising. All over the world, advertisers are experimenting with technologies to have more meaningful exchanges with a mobile and connected population, constantly on the go. The airport is one of the most premium outdoor locations, the gateway to nations and cultures. As Kera...
MOMS appoints Prashant Mishra as the new Vice President to head the North and East region. In his new role, he will oversee complete North and East operations for MOMS and will be responsible for driving growth, strategic planning, leading new business efforts and partnerships. Prashant Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specializati...
Introduction Madison Media has just announced that it has strengthened its Kolkata operations. Apart from her ongoing duties in Mumbai, Vandana Ramkrishna, Vice President will also oversee the Kolkata office. Her key role for Kolkata will be to focus on Strategy, digital, business development and ensuring access to Madison World practices of Trading, Analytics, Activation, Retail, OOH, Sports and...
Introduction I nternational Women's Day is a celebration of the cultural, political, and social achievements of women around the world. It's also a great way to raise awareness of the inequalities women face today, and to continue working towards gender equality. For brands, Women's Day is an opportunity to show solidarity in calling for better conditions for women, and to build a greater commitm...
Introduction C entury OOH, one of the finest Indian OOH media owning company has begun the year on a good note. The firm has widened its kitty by acquiring the contract for the exclusive advertising rights for the Ranchi Airport. The contract with AAI has been signed for seven years. Details of contract This contract has further strengthened Century OOH portfolio which includes the exclusive adv...
Walk through the Chennai Airport terminal and it will be hard to miss the Royal Enfield strategically placed in the activation area of the airport which has been attracting maximum attention from the passengers. The media rights of the airport are handled by TDI International. With 39,163 international and 1,38,916 domestic flights and a footfalls of over 22.54 million passengers, breaking up to ...
Over 1.3 million passengers pass through Kolkata airport on any given day in the peak festive season. When you think about it from a brand perspective, that's a lot of potential eyes to capture. For Tata Pravesh, a brand from the house of Tata Steel, this scenario has offered up a unique opportunity to increase the brand awareness. It launched a unique campaign in Kolkata Airport setting up ...
