Total 195 News Found
Viacom18 has recently entered India's biggest regional entertainment market with the launch Colors Tamil. Viacom has not left any stone unturned to ensure that this is the biggest channel launch of the year and has gone all out through a massive multimedia campaign across Tamil Nadu. Viacom has partnered with MOMS to create the required awareness and buzz for the show launch through a hi-decibel ...
Independent thinking includes the ability to engage in reflective and critical thinking. This ability to think independently without any bias is the very foundation of our democracy. To strengthen and promote this very idea of independent thinking, Divya Marathi organized the second edition of Marathi Literature Festival under the theme 'Confluence of Independent Thinkers' in Kusumagraj Smar...
Total, the Mumbai based Oil and Gas giant has recently rolled out an integrated campaign for 'Quartz', their recently launched car engine oil. The campaign will be launched in phases via various initiatives on OOH, digital and radio. The campaign, which is ongoing, will be live throughout the stretch of November in 15 cities, bedecking 550 vantage points and 23 shopping malls. The Digital phase o...
Chandigarh, Aug 12 (PTI)Punjab minister Navjot Singh Sidhu today announced to bring a new and "potent" policy to increase the state government's annual revenue from outdoor advertising to at least Rs 300 crore. The Local Bodies minister also blamed the previous SAD- BJP government for causing "revenue leakage" by framing a "toothless" law in this regard. Besides, he claimed that the state had su...
Its sort of one of those moments, when a stranger passing you by in an alien town, makes you feel at home simply with a t-shirt graphic that represents a fandom for the fictional series you love to death. Remember our PM's epic "May The Force Be With You" in his speech at the MSG, NYC? That was a moment to behold for all the Star Wars fans around the world and a shout-out that conveyed, "Hey you w...
IPG Mediabrands, part of the Interpublic Group of Companies, Inc, a publicly traded advertising company has launched MAGNA in India. MAGNA is the centralised IPG Mediabrands resource that develops Intelligence, Investment and Innovation strategies for agency teams and clients. The agency utilises key insights, forecasts and strategic relationships to provide clients with a competitive marketplace ...
The Indian Media and Entertainment industry is expected to touch USD 34.8 billion, witnessing a CAGR of 11.8% over 2016-21, according to a report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York. Amongst the sub-sectors in the Media and Entertainment industry, Digital (which includes Digital advertising, ad...
Recently Movies Now 2 associated with CASHurDRIVE to bring in 'Mad Max' customized Red Sports car for OOH promotion in Delhi Ncr. The Hollywood action movie, which has been written and directed by George Miller is exclusively scheduled to be screened on the entertainment channel twice on July 15 at 1 & 9 PM. A week long activity covered most prominent & crowed locations of Delhi Ncr captu...
As per the recent Dentsu Aegis Network's Ad Spend Forecasts - June 2017, advertising spends in emerging markets continue to outpace developed economies. The advertisement spend growth in India is forecast to grow at 13% in 2017, and 12.2% in 2018 to reach US$7.4 billion. Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional ...
Kinetic Worldwide has won the OOH advertising mandate for the entire STAR Sports bouquet of channels and STAR Plus. The agency will also handle the promotion of corporate business of the STAR group. Kinetic WW have acquired the rights after winning a multi-agency pitch. "This is a major win for Kinetic as it gives us an invaluable experience in the entertainment and media business. We believe tha...
