Total 126 News Found
Introduction Digital out-of-home (DOOH) advertising, the so-called "new kid on the block", is not exactly a child any more. DOOH advertising has become one of the most promising marketing communication platforms. Remarkable growth rates are projected in both developed and emerging markets. Gone are the days of indiscriminately broadcasting ads to anyone and everyone. With DOOH campaigns, brands a...
Introduction Haldi aur chandan ke gun samaye santoor...twacha kuch aur nikhare santoor santoor...." who doesn't remember humming to this jingle every time it played on our TV or radio. In a world awash with brand transformations to appeal to millennials and GenZers, it is almost odd to find a brand staying with a 35-year-old storyline. While the faces and styles in Wipro owned brand Santoor's adv...
Introduction It is said that love has the power to overcome all differences, but can it bridge the gap between two distinct cultures, North and South? Bringing one such light-hearted tale, COLORS' recently launched a new romantic drama 'Harphoul Mohini' that chronicles the lives of two contrasting personalities - Harphoul, who hails from Haryana and Mohini who comes from Kerala. Campaign Details...
Introduction As part of its rebranding exercise, Dollar Industries Limited recently unveiled its new corporate brand identity 'Wear the Change'. The new identity showcasing a knitted and overlapping D highlights the brand's identity and the knitting industry. The rebranding step has been taken to reorganise the brand architecture altogether making the brand visibility more precise and clearer. C...
Introduction I n a very unique and one of a kind campaign in the BFSI segment, Bank of Baroda has decided to wrap the Kochi Metro in its own colours. Launched in February 2020, the campaign is gaining eyeballs with its simple brand messaging and catchy conversations playing inside the train. Campaign Details In association with Vijaya OOH Media, which handles the advertising rights of this prem...
Introduction Homes in South India tell a story of tradition, beauty and magnificence, clearly the most important asset for people of South and to keep it beautiful they need the best. Vagaries of weather in South expose the houses to two of the biggest problems in Exterior that is Villal (crack) and Paayal (algae). The Unique fibre infused technology in Asian Paint's Ultima Protek provides comple...
From airline boarding cards to cinema hall washrooms, marketers have been on the lookout for high impact and high attention mediums to grab the attention of an over-advertised consumer. In such a scenario a vehicle that can translate to 32 lac unique eyeballs in a month - a reach which the Kochi Metro claims to be offering-could well be the manna for the brand-custodians. To capture the attention...
It is often said the journey is more important than the destination. The experiences that people encounter in their journey have a potential of leaving a long lasting impressions, which could either be fond memories of conversations with fellow passengers or a painful experience of never ending queues or long transit hours. Realizing this fact brands are actively targeting airports as venues for i...
Diwali, the most famous and celebrated festival in India, brings the utmost joy and happiness to the people. As this festival defines the true spirit of love and togetherness, we take every possible effort to inject more power into the overall festive celebrations. Some of us renovate our home, some purchase attractive decorative to transform the appeal of the home, while some invest in smart elec...
Viacom18 has recently entered India's biggest regional entertainment market with the launch Colors Tamil. Viacom has not left any stone unturned to ensure that this is the biggest channel launch of the year and has gone all out through a massive multimedia campaign across Tamil Nadu. Viacom has partnered with MOMS to create the required awareness and buzz for the show launch through a hi-decibel ...
