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Taproot Dentsu expands its footprint by starting its operations from the capital. Based only in Mumbai since its inception in 2009, they have selected Gurgaon as its new hub. It is an initiative for the organisation to spread its distinctive creative edge and culture to a new geography. Taproot Dentsu's business model has been about leading from the front, which means that the senior most people ...
Taproot Dentsu has been announced 'Agency of the Year - India' at the 2016 Clio Awards. It is the first ever Indian agency to earn this honor. The "Agency of the Year X Country" Award is given to the agency with the most statue points earned in 2016 in each of the top 15 entrant countries. The Clio is the esteemed international awards competition for the creative business. Founded in 1959 to cele...
In a key move to help clients better leverage the capabilities of a global network; Dentsu Aegis Network has realigned agencies across several countries under three groupings. In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment. As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now b...
Indian has diversified cuisines, carrying various beneficial herbs & spices. Moreover, eating habits have always been religiously celebrated in the entire country. However, the rich & tasty food which everyone trust is complete, lacks some of the essential body's daily requirements majorly Protein. Therefore, to realise the masses about that essential element, Protinex, one of India's lea...
On the last day of Goafest 2016, the final set of Creative Abby Awards 2016 was given which included OOH & Ambient Media categories. In OOH category, total 36 medals were given in different categories. Out of total 21 Bronze & 15 Silver trophies were awarded to the agencies. In Ambient Category, 1 Gold, 4 Silver and 10 Bronze awards were given to recognize the work in different 15 ca...
On the road to its stated ambition of becoming #2 in the Indian ad industry by 2017, the Dentsu Aegis Network units quietly combined to bring in the highest tally of metals as a group at the Creative and Media Abbys at Goafest 2016. With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation ...
Dentsu Aegis Network announced the acquisition of Fountainhead Entertainment Pvt.Ltd (“Fountainhead”), one of India’s leading event and experiential agencies. Fountainhead’s strong expertise and presence within the fastest growing sector of India’s advertising industry adds scale and leadership to Dentsu Aegis Network’s growing presence within this vibrant mar...