Total 19 News Found
Bright Outdoor brings onboard Rajneesh Bahl as CEO. He joins Bright Outdoor from Laqshya Media where he was the National Head- Business Growth. In his new role, Rajneesh will be responsible for overall Growth & Operations of the group as well as strengthening PAN India agency network. About his new role, Rajneesh Bahl, says, "I am excited to take over this role and looking forward to create f...
Rajneesh Bahl has joined Full Service Integrated Media Company, Laqshya as National Head- Business Growth. He moves from MudraMax OOH a division of DDB Mudra where he was designated as Senior Vice President. Rajneesh will be working closely with the core team of Laqshya Solutions, the Outdoor Arm of the Laqshya Media Group and will be responsible for driving success with existing and new clients P...
To create a certain level of excitement through outdoors before the worldwide Television release of BAAR BAAR DEKHO on Zee Cinema on 22nd Jan, Grey Parrot Integrated, an agency that specialises in OOH, along with Zee Cinema, collectively brainstormed and evaluated various innovative options for outdoor hoardings. The objective was to create buzz around the WTP of 'Baar Baar Dekho' and ensure maxim...
Yesterday Percept Group that encompasses Allied media which is the media planning, evaluation, buying and digital media services arm as well as Percept Out-of-Home which is the communications specialist providing solutions in the outdoor and rural media arena; announced the restructuring of its media businesses into a single entity ‘Percept Media’. The restructuring will enable Percep...
The OOH industry is looking forward to a robust festive season, buoyed by a stable Government at the Centre and positive macroeconomic indicators. Sectors such as e-commerce, real estate, media & entertainment, consumer electronics, automobiles, banks & finance, apparel and jewellery, among others, are seen as active spenders on the OOH medium. However, amid the positive sentiments of the fes...
Big Bazaar is back with its "Great Exchange Offer" where you can exchange your old junk items with new products from Big Bazaar outlets. Every year Big bazaar run this campaign in the month of F...
Vespa India recently assigned Percept Out-Of-Home their outdoor mandate to launch new 'Vespa Vx Scooter'. The Pan India Campaign with primary focus on larger cities targetted SEC A Youth, age...
At times of an economic slowdown, media planning and outdoor activities need a strong looking into by companies especially in this era of hardcore advertising and stiff competition in the real estate sec...
Percept out Of Home has launched an outdoor campaign for Zee Bangla which took place for a period of 12 days beginning from July 16, 2013. After doing around 8 OOH campaigns for mega soaps ZEE Bangla was getting ready for a differently garnished OOH activity to come out of the regular vanilla flavour. After g...
Big Bazaar - the largest hypermarket retail chain in India assigned Percept Out Of Home their outdoor mandate to create buzz about their much awaited Independence Sale - 'Mahabachat'. The campaign that targeted all males and females across the city of Mumbai, covering areas like Navi Mumbai, Thane and neighbo...
