Total 74 News Found
Introduction Laqshya Media Group has set eyes on Chennai as a potential OOH advertising hub and is planning to invest in digital to enhance their media offering in the city. The company plans to establish 10 LED BQS in the city and many more media assets with value. The media conglomerate currently owns 237 bus shelters in Chennai commanding 35 per cent share in the overall market. Key quote "T...
"The Change is the only constant thing in the universe." Digital-Out-Of-Home is no longer in standing mode and being just a follower or back-seat passenger. It is changing the face of outdoor advertising - and the future's looking bright for this medium. The outdoor advertising scene is changing at an exponential rate and DOOH is playing a big part in making cities 'smarter' and more 'Digitally-En...
Total, the Mumbai based Oil and Gas giant has recently rolled out an integrated campaign for 'Quartz', their recently launched car engine oil. The campaign will be launched in phases via various initiatives on OOH, digital and radio. The campaign, which is ongoing, will be live throughout the stretch of November in 15 cities, bedecking 550 vantage points and 23 shopping malls. The Digital phase o...
Aimed to highlight the importance of using genuine parts, the installation - consisting of disk brakes, fender, spark plugs, and clutch plate among others - will be open for public viewing at the Oberoi Mall in Goregaon. Created by artist Madhvi Pittie from Workshop Q in collaboration with Nishant Sudhakaran, a metal artist in Mumbai, the 6.5 Feet installation was unveiled by Saurabh Makhija, Gene...
JCDecaux, world’s No. 1 company in Outdoor Advertising has now entered the mall-advertising segment in India with exclusive rights for advertising at The Collection, UB City in Bengaluru, one of the top 3 luxury malls in India. After holding the exclusive advertising rights for Bengaluru Airport, Chennai Metro Trains and AEL Delhi along with owning over 3000 Citylights in Delhi and 300 in Mu...
A full-fledged media owning firm- D K Advertisers add more feathers into its kitty by acquiring Unipole and Pole Kisok media in Bathinda. In recently tendered by Municipal Corporation of Bathinda, the media has been given for the duration of 3 years. The tender included 44 Unipole units and 343 units of Pole Kisok of Size 12x8 & 20x10 and 30/40 inches respectively. Almost 10-12 media owning fi...
A massive OOH campaign has been rolled out to launch Cadbury's chocolate variant Fuse - a chewy, soft, creamy chocolate bar that satisfies hunger. 'FEAST UP' being the basis of the brand campaign, the core objective of this OOH promotion is to introduce an innovative way of snacking in-between meals. Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has hand...
Festive time, said to be the crucial time for the OOH industry has just gone by. The industry was almost on its toes, no matter whether it was the agency side which tried their lucks hard to get new accounts in their kitties or media owner side wrestled hard enough to get the desired rates for their sites and then the brands also expended extra working hours to get their campaigns ready on time. ...
Mattel's Hot Wheels, one of the most adored toy brands, in association with shopper's paradise, Phoenix Marketcity, Kurla gave a stage to an exclusive and innovative activity, "Make it Epic" to create a memorable experience for kids from age group (6-10 years). The main attraction of the event was the tallest and longest Hot Wheels track, measuring 21 feet in height and 110 feet in length with fiv...
Shopclues launched a multimedia campaign to reach out to their target audience where, Outdoor Medium was used primarily to connect to the mobile always on-the-go consumer. Laqshya Solutions executed the Outdoor campaign of Shopclues in Pune, Surat, Lucknow, Chandigarh, Ludhiana, Jaipur, Indore, Bhopal. The brand intends to target the mobile youth by being loud and visible at all key pockets in th...
