Total 968 News Found
Introduction Diwali is just around the corner and it's time to bring in the luminosity and extravagance of celebrations through gorgeous new clothes, scrumptious sweets and shimmering adornments. We'll all be busy sprucing up our homes with rangolis, lanterns, candles, and much more. So, what better time to add a touch of luxe and style to your home? Combine your love for luxurious things and joy...
Introduction With the price of gold shooting through the roof, I am sure many a family will be in a dilemma over buying jewellery for this festive and wedding season! India's trusted jewellery brand Tanishq, from the House of Tatas, claims to have an answer. Its annual festive jewellery collection for this year Ekatvam has cut down on the weight of 160-odd products in the range by 20-30% while ma...
Introduction There is still some residual fear and doubt in the minds of a few people regarding the Covid-19 situation in India. Brands are wondering when to start spending their marketing budget as unfounded perceptions continue that their audience are still stuck at home and unwilling to spend. But the fact is that people are adapting well to the 'New Normal'. Laqshya Media Insights Group prese...
Introduction Low-cost carrier AirAsia India recently announced launched its flight services between Ranchi and Mumbai. To announce the same, AirAsia India in partnership with Posterscope India has conceptualized and implemented a high visibility OOH campaign. The campaign which focuses on large format hoardings has been launched in Jamshedpur, a key source market for flights from Ranchi to major ...
Introduction Mondelez India, the makers and bakers of some of India's iconic snacking brands are back again to add a gleam of happiness to the festivities of Raksha Bandhan with Cadbury Celebrations and the launch of their latest OOH campaign #CloserThisRakhi. Cadbury Celeberations has integrated a face mask to reiterate the primacy of safety during the on-going Covid-19 pandemic. Campaign Detai...
Introduction With the lockdown gradually lifting and people across the country stepping out into the new normal, Zee TV, the Hindi general entertainment channel, is gearing up to resume shoots in line with government directives and bring all-new episodes of its popular shows back into the lives of its loyalists.Celebrating the spirit of solidarity and the joy of being back, Media & Entertainm...
Laqshya Media Group brings onboard Vikram Hemdev as COO - Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group. He joins Laqshya Media Group from Times OOH where he was the Business Head - Traditional Out of Home & Trading. He also successfully handled the Delhi Airport & Mumbai Airport advertising business during critical juncture...
Introduction T imes OOH is on board to help display messages of love to people at Terminal 2 Mumbai International Airport. '#SendingLove' aims to be a global initiative that promotes messages of love that unite communities all over the world during the fight against the effects of COVID-19. This initiative features user-generated messages of love and unity, displayed on DOOH screens worldwide wi...
Introduction After championing inclusive banking with #IndiaInvited in 2018 followed by a sequel #DreamsInvited celebrating the audacious dreams of billion-plus Indians, Kotak Mahindra Bank has teamed up with Ranveer Singh yet again this time to encourage India to #BankFromHome. As a part of Kotak's larger 'Bank from Home' initiative, Kotak 811, is a digital savings account provides customers wi...
D entsu Aegis Network has promoted Haresh Nayak to President, Posterscope Asia Pacific, in addition to his current role as Managing Director of Postercope India. Based in Mumbai, Haresh will report into Ashish Bhasin, Dentsu Aegis Network Asia Pacific CEO and Stephen Whyte, Global President of Posterscope. Nayak to also oversee Operational Excellence as COO Media Brands for DAN India. In hi...
