Total 988 News Found
Introduction Digital out-of-home (DOOH) advertising, the so-called "new kid on the block", is not exactly a child any more. DOOH advertising has become one of the most promising marketing communication platforms. Remarkable growth rates are projected in both developed and emerging markets. Gone are the days of indiscriminately broadcasting ads to anyone and everyone. With DOOH campaigns, brands a...
Introduction Let’s face it, online dating is a bit of a minefield, no matter whether you’re newly single, prefer to meet someone in a bar rather than them sliding into your DMs, on the search for a short-term romance or a long-term relationship. The pandemic made dating less accessible, but as the world has reclaimed freedom following a lockdown-stricken world, there's more opportuni...
Introduction To celebrate the return of travel Marriott International's award-winning travel programme and marketplace has unveiled 'Here', its latest Asia Pacific campaign. Building on Marriott Bonvoy's global tagline "Where Can We Take You", it showcases the little unscripted and relatable moments missed by travellers worldwide. Travelling can be about fabulous bucket-list destinations, dining...
Introduction Gone are the days when we just saw an image on the web or app and bought our food and groceries. With PescaLive, it doesn't get fresher. Every morning, Pescafresh brings to its customers, the freshest catches from the coasts locally and globally and home-deliver the same as they buy it off the online sale. From red snappers to ghol fish, pomfret to surmai, live mud crabs, lobsters, s...
Introduction Ever since the country traversed the path of independence and grappled with unforeseen realities, it has moved persistently on the course of progress and development. The country has broken barriers and has achieved numerous feats, from becoming the third-largest start-up ecosystem in the world to scripting history at the Paralympic Games in Tokyo with the highest medal tally ever. E...
Introduction A lot has changed in the advertising world, particularly for those companies looking to capture the business traveller. While static, non-moving images still have their place, the explosive growth of digital and integration of interactive ads that enhance passenger experience has pushed airport advertiser to the forefront. Times OOH, a leading Outdoor Advertising agency, has launched...
Introduction A journey of a thousand miles begins with one step. Nikhil Verma, Rajat Sikder, Vipul Mehta and Hardeep Singh have teamed up to launch 'Walk The Talk Communications,'. Like-minded people came on board and WTT started spreading its wings. Walk the Talk will offer services pertaining to Out of home (OOH) from its offices in Mumbai, Delhi, Bangalore, Chennai and Kolkata. However, the a...
Introduction With the pandemic shredding every hope of physical proximity and socialising to bits, most people have not been able to travel for close to two years. But now a dip in the number of active Covid-19 cases and the festive season has led them to indulge in 'revenge travel' and fly borders to be reunited with their loved ones and take their much-needed vacations. The joint sentimen...
Introduction If you thought fusion food was not for you, you have probably not tried Inchi. Inchi brings to you "Indianised Chinese cuisine" through a wide variety of products like hakka noodles, Chinese chutney and sauces, instant cup-soups, cook soups and cooking masalas. To create awareness for the brand and boost sales Melting Pot Food Products came out with an OOH campaign. Campaign Details...
Introduction It is said that love has the power to overcome all differences, but can it bridge the gap between two distinct cultures, North and South? Bringing one such light-hearted tale, COLORS' recently launched a new romantic drama 'Harphoul Mohini' that chronicles the lives of two contrasting personalities - Harphoul, who hails from Haryana and Mohini who comes from Kerala. Campaign Details...
