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Introduction H ow seriously you take climate change can depend on where you are living right now, and how that area has been affected. But no matter where you are, you can see varying degrees of affects- be it wildfires, super storms, flooding, or extreme heat. We are all aware that climate change is the greatest threat that the Earth is facing now, but what about the Climate change: The fact sho...
Introduction P icture this: You're sitting at your office desk. You see something out of the corner of your eye. You turn to look out your window and are confronted by a floating, headless mannequin wearing a suit. Once you realize you're not dreaming, what do you do? Wouldn't you want to know where this thing came from? Would you maybe even buy the suit? Campaign Details That's what OPPO was h...
Introduction J oaquin Phoenix is a talent who comes along once in a generation. And as if that weren't enough, he also has one of the biggest hearts in Hollywood when it comes to animals. The Joker star has recently joined forces with PETA once again to share a very simple truth with the world: "We Are All Animals." Campaign Details The Oscar-winning actor Joaquin Phoenix reminds fans that "We ...
Introduction U llu App is all set to give the Netflix and Amazon Primes a run for their money! At least in India! While the Netflix and Amazon Primes of the OTT world are wooing the urban youth, there's Ullu App totally targeting not just the urban and rural but an all-round massy audience! ULLU app which is now available for viewing has been working on interesting content, content that's for eve...
Introduction M arketing is quite a competitive field. It's all about staying ahead of your competitor all the time. On one hand, companies look to deliver better quality products, improve their service and even offer great discounts to enhance sales. On the other hand, the brands also take a dig at their competitors through advertising campaigns and social media handles. Campaign Details Recent...
Introduction Moving can be a very stressful time in life. Along with all the hassle of changing addresses, arranging help and getting utilities lined up, there is all the stuff in the house. The easiest thing to do is get rid of all non-essentials before you have to start packing and minimalize your life. Picking up on the idea of moving into a new home, an iconoclastic developer, Rustomjee has c...
Campaign Details Since its launch in India, Tinder has been curating an omni channel media mix approach to its marketing campaigns - from driving reach and awareness through high impact OOH campaigns to building engagement. And now Tinder is here again with an absolutely eye catching OOH campaign. Executed by its OOH agency, Havas Media, the brand has rolled out a campaign talking about the...
Introduction W ho advises you to break up on Valentine's Day? People for the Ethical Treatment of Animals (PeTA) India definitely does, and it's all for a good cause. For they are not advising you to break up with the love of your life, but with "chicks" so that you give them a new lease of life. Campaign Details To stop cruelty against animals and encourage people to switch to veganism, the an...
Introduction G lobal content leader Lionsgate's OTT platform, Lionsgate Play has launched an innovative outdoor campaign #WhereElse in India. The campaign which is now LIVE in key metros such as Mumbai, Delhi, Bangalore, Chennai and Pune, promotes an illustrious line up of digital premieres exclusively available on Lionsgate Play. The campaign uses bold headlines to create intrigue and showcases ...
Introduction W omen in India are excited by a new age of dating. Relationships are slowly turning from an obligatory social arrangement to a personal choice. The need today is a platform that enables women to explore this sentiment, break the stereotypical rules of dating and celebrate the importance of equality in relationships. Bumble, in its new OOH campaign, ‘Dating Just Got Equal' chal...
