Total 975 News Found
Life Insurance Corporation of India (LIC), the largest Indian State-owned insurance company has acquired the rights of Andheri Metro Station, Mumbai. The metro station will now be called LIC Andheri. LIC will be the first insurance company taking Station Branding Rights in Mumbai. LIC Andheri is one the busiest stations on Line 1 with more than 20% of the passenger travelling through the station....
Introduction Buying our own home is a dream of every salaried class person in India. However, the lack of adequate income can sometimes be a problem for many of us. For all such people, Kotak Mahindra Bank has slashed interest rates on home loans in a bid to attract customers amid the ongoing coronavirus pandemic. The bank recently announced a 0.10 percentage point cut in its home loan rates for ...
Introduction There was a time when owning an SUV was a luxury. But with the advancing technology and growing demand, these large utility vehicles have overtaken the automotive market. Not just in India, but the market overseas, SUVs; huge, compact and subcompact are selling like crazy. Amidst this, here in India Hyundai is in the top league in delivering big vehicles to its customers. That said, ...
Introduction COLORS recently launched Bawara Dil, a hateful love story of two individuals with strikingly personalities. Siddhi (played by Kinjal Dhamecha) and Shiva (played by Aditya Redij) are like fire and ice, fate binds them in a holy matrimony, but they vow to destroy each other's life. This hateful chemistry caught everyone's attention, when strategically around Valentine's Day, the channe...
Introduction Bisleri, India's most trusted brand in the mineral water segment has roped in Alakh Advertising to carry out an exceptional outdoor campaign for their renowned Fizzy Fruit Drinks - Limonata, Spyci and Fonzo. The campaign kick-started on 3rd February 2021 across 11 cities among which the innovative visuals were installed in 3 cities - Mumbai, Delhi and Bengaluru. The campaign is stra...
Introduction Madison Media has just announced that it has strengthened its Kolkata operations. Apart from her ongoing duties in Mumbai, Vandana Ramkrishna, Vice President will also oversee the Kolkata office. Her key role for Kolkata will be to focus on Strategy, digital, business development and ensuring access to Madison World practices of Trading, Analytics, Activation, Retail, OOH, Sports and...
Introduction Skechers, the global sports and lifestyle brand based in California, has launched a new OOH campaign featuring the first female brand ambassador for Skechers India - Bollywood sensation Ananya Panday - who represents both lifestyle and fashion collections. The brand has set a strong example as they teamed up with three professional female mountaineers for an Out of Home [OOH] activit...
Introduction Diwali is just around the corner and it's time to bring in the luminosity and extravagance of celebrations through gorgeous new clothes, scrumptious sweets and shimmering adornments. We'll all be busy sprucing up our homes with rangolis, lanterns, candles, and much more. So, what better time to add a touch of luxe and style to your home? Combine your love for luxurious things and joy...
Introduction With the price of gold shooting through the roof, I am sure many a family will be in a dilemma over buying jewellery for this festive and wedding season! India's trusted jewellery brand Tanishq, from the House of Tatas, claims to have an answer. Its annual festive jewellery collection for this year Ekatvam has cut down on the weight of 160-odd products in the range by 20-30% while ma...
Introduction There is still some residual fear and doubt in the minds of a few people regarding the Covid-19 situation in India. Brands are wondering when to start spending their marketing budget as unfounded perceptions continue that their audience are still stuck at home and unwilling to spend. But the fact is that people are adapting well to the 'New Normal'. Laqshya Media Insights Group prese...
