Total 29 News Found
Introduction Byju's is not just relying on offline centres to build trust and connect with target group. No, India's most valued start-up now wants to launch full-fledged tuition centres. Byju's has realised that now that Covid lockdowns are over, they need to work harder to acquire and retain customers. With schools and tuition centres shut down, students had rushed to these online classes durin...
Introduction Billboards have been part of the urban landscape of many cities and roads. But consumers are increasingly immunes to static advertising and marketers are forced to take more creative and innovative ways to enhance their impact. Creativity fosters advertisement, but also size (always) matters. Leafberry has put up a digital OOH media structure spanning 2000 square feet in size. ...
Introduction Diwali is just around the corner and it's time to bring in the luminosity and extravagance of celebrations through gorgeous new clothes, scrumptious sweets and shimmering adornments. We'll all be busy sprucing up our homes with rangolis, lanterns, candles, and much more. So, what better time to add a touch of luxe and style to your home? Combine your love for luxurious things and joy...
Introduction W hile the district administration, including the Health Department, has geared up for tackling the situation arising from spreading of Covid-19, Ludhiana based OOH firm, Leafberry is doing its part in spreading awareness among the public in Ludhiana. The firm has launched a campaign across its network to build awareness. Campaign Details The campaign consists of 600 sites all medi...
"The Change is the only constant thing in the universe." Digital-Out-Of-Home is no longer in standing mode and being just a follower or back-seat passenger. It is changing the face of outdoor advertising - and the future's looking bright for this medium. The outdoor advertising scene is changing at an exponential rate and DOOH is playing a big part in making cities 'smarter' and more 'Digitally-En...
The English Oven, initially a humble baking initiative from a talented housewife in Ludhiana, is now a leading brand across the country, winning appreciation from consumers and industry leaders alike. It is one of fastest growing brands of Mrs. Bector's Food Specialities Ltd., known for delivering high quality and delicious baked goods. A major source of The English Oven's success is due to increa...
Veet, the hair-removal brand owned by Reckitt Benckiser launched an Outdoor campaign for its all New Veet for Underarms. The beautiful creative staring Shraddha Kapoor is all out and loud on Outdoors. The Outdoor mandate to make the campaign highly visible was handed over to the outdoor specialists 'Laqshya Solutions'. The campaign aims to target the brands core demographic of 16 to 30-year-old wo...
Shopclues launched a multimedia campaign to reach out to their target audience where, Outdoor Medium was used primarily to connect to the mobile always on-the-go consumer. Laqshya Solutions executed the Outdoor campaign of Shopclues in Pune, Surat, Lucknow, Chandigarh, Ludhiana, Jaipur, Indore, Bhopal. The brand intends to target the mobile youth by being loud and visible at all key pockets in th...
Havas Media, India continues to expand its presence with the opening of a new office located at Apra Tower, Feroze Gandhi Market, Ludhiana. The agency announced the official launch of its Ludhiana office today, increasing the agency's national presence in 7 cities and across 130 markets globally. The expansion will enable international and local clients from Punjab, Haryana, Chandigarh, Himachal ...
Innovation and Creativity knows no bounds and is constantly evolving the advertising space. One such innovation that has happened in the ambient advertising space has come in the form of a movie promotion. The innovation has been done by Active Media Innovations for 'Ghayal Once Again' a Sunny Deol flick set to release on the 5th of February 2016. The campaign presents a box shaped cut out where ...
