Total 114 News Found
Bright Outdoor brings onboard Rajneesh Bahl as CEO. He joins Bright Outdoor from Laqshya Media where he was the National Head- Business Growth. In his new role, Rajneesh will be responsible for overall Growth & Operations of the group as well as strengthening PAN India agency network. About his new role, Rajneesh Bahl, says, "I am excited to take over this role and looking forward to create f...
Introduction There was a time when owning an SUV was a luxury. But with the advancing technology and growing demand, these large utility vehicles have overtaken the automotive market. Not just in India, but the market overseas, SUVs; huge, compact and subcompact are selling like crazy. Amidst this, here in India Hyundai is in the top league in delivering big vehicles to its customers. That said, ...
Introduction Tanishq India's most trusted and loved jewellery brand has recently unveiled an exotic contemporary line embracing Mother Nature called, Moods of the Earth. The collection is inspired by four poetic moods the planet exhibits- The Earthy Browns, Lush Greens, Blushing Pinks, and Serene Whites. The Moods of Earth collection beautifully weaves the story of nature's mesmerising hues that ...
Introduction With the price of gold shooting through the roof, I am sure many a family will be in a dilemma over buying jewellery for this festive and wedding season! India's trusted jewellery brand Tanishq, from the House of Tatas, claims to have an answer. Its annual festive jewellery collection for this year Ekatvam has cut down on the weight of 160-odd products in the range by 20-30% while ma...
Naresh Bhandari has put in his papers as COO, OMI, division of India's leading OOH advertising company - the Laqshya Media Group, planned and decided to go on a sabbatical. However, his plans are unknown as of now. Naresh joined the company as a Vice President in 2013 and was promoted to Senior Vice President in 2016. In 2017, he was promoted to the post of COO operating from Bengaluru branch. Sh...
The lockdown impacted most industries across the globe. However, one industry that had to bear the maximum burnt in the advertising world was the out of home segment. Considering people were stuck at their homes, OOH advertising had come to a complete standstill. The people who ventured out were greeted with empty hoardings, or hoardings that spoke about coronavirus and its precautions one can tak...
Introduction There is still some residual fear and doubt in the minds of a few people regarding the Covid-19 situation in India. Brands are wondering when to start spending their marketing budget as unfounded perceptions continue that their audience are still stuck at home and unwilling to spend. But the fact is that people are adapting well to the 'New Normal'. Laqshya Media Insights Group prese...
Laqshya Media Group has launched a report which provides data on growth and innovations made in rural India. This includes industries such as agriculture, fertilizer, tractor, building material and FMCG. It has analysed that even after getting impacted by Covid19, the rural geographical areas still hold great potential as compared to urban markets. It showcases huge opportunities in these areas th...
Introduction With the lockdown gradually lifting and people across the country stepping out into the new normal, Zee TV, the Hindi general entertainment channel, is gearing up to resume shoots in line with government directives and bring all-new episodes of its popular shows back into the lives of its loyalists.Celebrating the spirit of solidarity and the joy of being back, Media & Entertainm...
Laqshya Media Group brings onboard Vikram Hemdev as COO - Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group. He joins Laqshya Media Group from Times OOH where he was the Business Head - Traditional Out of Home & Trading. He also successfully handled the Delhi Airport & Mumbai Airport advertising business during critical juncture...
