Total 97 News Found
ARROW, the American formal menswear brand from Arvind Fashions Limited, has launched the Iconic White Shirt as a part of its Spring/Summer 2018 Collection. Renowned as the expert shirt maker since 1851, Arrow has made this timeless classic an iconic garment by combining style with comfort. Arrow's Iconic White Shirt is crafted for professionals enabling them to look confident, stylish and in thei...
Republic TV, the much acclaimed venture of leading Indian Journalist Arnab Goswami has been a national success ever since its conception. The recently launched Indian English News Channel broke viewership records since its very first day of broadcast and has since established itself as the clear leader in the English news genre. It became the most-watched news channel in India in its first week of...
It's the time of the year, when the shopping freaks are awaiting the biggest event - The Flipkart Big Billion Days. Like every year, it's all set to woo the shopper's paradise a little more. The Big Billion days that commences from 20th September till 24th September this year has already raised the curiosity as the brand announced 'Ab Mehngaai Giregi' in its communication message. Fli...
Myntra, India's largest platform for fashion and lifestyle has recently announced the launch of the leading professional cosmetics brand, M.A.C, with HQ in USA. The launch of MAC was planned and executed with a multimedia pre buzz to identify and reach out to the premium consumer cohort. OMI ( Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility t...
India's financial capital, Mumbai, ground to a halt on Tuesday due to excessive rains. The crisis was being compared to that of the notorious July 26 deluge in 2005. As most organizations crossed swords with nature's wrath, the OOH industry ended up in the eye of the tempest. Fully subject to business stock laid bare to the components, it was vital to pay attention to how Outdoor agencies and med...
The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy. These awards recognise the leading sustainable and responsible business strategies world over. The awards every year has been putting the limelight on truly innovative strategies that are pushing forward the boundary of corporate responsibility and sus...
Laqshya Solutions, the OOH Division of Laqshya Media Group has been awarded with the opportunity to campaign for these upcoming shows on outdoor media platforms in two prime cities of the country - Mumbai and Delhi; keeping in mind the channel's TG. The primary objective of the OOH Campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings. The Media Pla...
Born out of man's love for machines, Titan Octane presents its latest fleet of timepieces, SQUADRON. A limited edition collection inspired by the powerful combat fighter jets, the watches are embedded with unique elements from these aircrafts. The design marvel conceptualized by the famous award winning designer, Neil Foley has displayed his passion for modern military fighter jets through t...
Laqshya Media Group has been appointed as one of the Outdoor Media Partner to lead the Titan Company's various brand communication on OOH. Outdoor Media Integrated, the Outdoor arm of the group would be servicing the account. The Group has won the Outdoor business account on the back of the recent successful campaigns with them. The team has been actively working on all their brand communication o...
Laqshya Media Group has announced the division of its OOH Agency Business into two parts namely Laqshya Solutions and Outdoor Media Integrated. Company has also announced consolidation of the group business with special focus on south market under the leadership of Mr. M V Sairam, who will be the new Executive Vice President (South). Sairam is the veteran in the industry with experience of ...
