Total 32 News Found
Introduction If you thought fusion food was not for you, you have probably not tried Inchi. Inchi brings to you "Indianised Chinese cuisine" through a wide variety of products like hakka noodles, Chinese chutney and sauces, instant cup-soups, cook soups and cooking masalas. To create awareness for the brand and boost sales Melting Pot Food Products came out with an OOH campaign. Campaign Details...
Following a competitive multi-agency pitch, Madison Media has been awarded the media mandate for Weikfield. The account size is estimated to be Rs. 25 crores. The agency will handle the entire media mandate including Print, Television, Cinema, and Outdoor. Started by three brothers in April 1956, Weikfield has been spreading sweetness among its consumers through a diverse portfolio of quality foo...
Laqshya Media Group has launched a report which provides data on growth and innovations made in rural India. This includes industries such as agriculture, fertilizer, tractor, building material and FMCG. It has analysed that even after getting impacted by Covid19, the rural geographical areas still hold great potential as compared to urban markets. It showcases huge opportunities in these areas th...
Mondelez India, part of Mondelez International, a leading global snacking powerhouse, partnered with Carat India to launch an innovative campaign to celebrate Friendship Day on August 6. Consequently, the brand in partnership with its media agency Carat India and its creative agency Ogilvy India, built the campaign on the concept of "Adda". For the record, an "Adda" is an informal conversation am...
McDonald's, the fast food chain has had the impeccable OOH history. The international chain has employed the Out-of-Home medium for almost all their communication strategies. And to revive the history and reminiscence its brand imagery in the Indian food market, the brand has handed over its AOR mandate to MOMS Outdoor Media Services, the OOH wing of Madison Media agency in the recent bid. As per ...
Thousands of CSR commitments can be promised through different communication platform but to fulfill them, OOH is the only stage. India is home to 194.6 million undernourished people and one third of the world's chronically malnourished children. Approximately 38.7 percent of children under the age of 5 are malnourished in India. To help fight hunger, Mumbai's acclaimed Dabbawalas have been...
Havas Media Group, India has bagged the integrated media mandate for Swiggy, India, a leading online food ordering and delivery platform, following a multi-agency pitch, which saw participation from some leading agencies. The account will be handled out of Bangalore office led by Saurabh Jain, Vice President - South, Havas Media India. Launched in 2014; Swiggy is a Bangalore based online food or...
Indian has diversified cuisines, carrying various beneficial herbs & spices. Moreover, eating habits have always been religiously celebrated in the entire country. However, the rich & tasty food which everyone trust is complete, lacks some of the essential body's daily requirements majorly Protein. Therefore, to realise the masses about that essential element, Protinex, one of India's lea...
"Shubh Bhojan ki Shubh Shuruwat" is the latest campaign by Tata Salt executed by The Brand Brewery. The leading salt brand of the country generated a lot of buzz in the Kumbh Mela along with many brands participating in the Mela in Ujjain this year. The Kumbh comes about once in 12 years, making it a much-awaited event. Needless to say, there are hundreds of big and small brands that view for bran...
IBD India, the Integrated Brand Development division of Percept-Hakuhodo has signed on an impressive number of clients to begin the year 2016. With three new account wins locked in, IBD India has already achieved outstanding growth to their business in 2016, further adding to their already remarkable portfolio. The agency's roster of clients has expanded further with accounts from diverse industr...
