Total 749 News Found
Nabendu Bhattacharyya, the founder of Milestone Brandcom, announced the launch of his new company, ideacafe.agency. The company aims to revolutionise the future of brand communication with its idea-centric approach. The newly launched agency will offer a range of services, including creative, data and technology led media solutions, covering digital media, out-of-home, activation, rural, and a wh...
Introduction The offline advertising industry, however, is slowly but steadily catching up and getting on board with technological innovation, introducing technologies like geofencing and beacons to offer tracking and personalization that were deemed impossible in years past. Imagine a world where billboards dynamically display ads targeted to each individual as they're walking past them. Imagine...
Introduction Let’s face it, online dating is a bit of a minefield, no matter whether you’re newly single, prefer to meet someone in a bar rather than them sliding into your DMs, on the search for a short-term romance or a long-term relationship. The pandemic made dating less accessible, but as the world has reclaimed freedom following a lockdown-stricken world, there's more opportuni...
Introduction With lakhs of passenger journeys within the Pink Line (Line 7) - the Garland line of Delhi metro every weekday, the advertisement spaces across the stations hold considerable potential. Sapphire Media Services, a leading Outdoor Advertising agency, has launched new iconic and premium set of DOOH and static sites at Pink Line Metro, enhancing its media offerings to amplify daily commu...
Introduction Ever since the country traversed the path of independence and grappled with unforeseen realities, it has moved persistently on the course of progress and development. The country has broken barriers and has achieved numerous feats, from becoming the third-largest start-up ecosystem in the world to scripting history at the Paralympic Games in Tokyo with the highest medal tally ever. E...
Introduction The battle for the best smartphone under Rs 25,000 in India has got a lot more intense now with the launch of the Redmi K50i. With the launch of the Redmi K50i, the company has marked the resurgence of the K-series in India nearly three years after the 2019 Redmi K20 series. To capture the attention of this commuter, the brand recently launched its high-octane OOH campaign with the ...
Introduction A journey of a thousand miles begins with one step. Nikhil Verma, Rajat Sikder, Vipul Mehta and Hardeep Singh have teamed up to launch 'Walk The Talk Communications,'. Like-minded people came on board and WTT started spreading its wings. Walk the Talk will offer services pertaining to Out of home (OOH) from its offices in Mumbai, Delhi, Bangalore, Chennai and Kolkata. However, the a...
Introduction If I had to name which futuristic healthcare innovations are the easiest to put into practice now that can really make a difference in people's lives today, I'd say one of those is definitely at-home testing. Having access to a wide range of analyses determining our lab markers and blood results without the wait at the doctor's, at the lab, and without even meeting anyone... Sounds g...
Introduction DFM Foods-owned 'CRAX Fritts' captured the entire Pink line of DMRC for its initiative OOH campaign to target busy commuters and build its brand nexus. Targeted toward the youth audience, DMRC Pink Line provides a healthy mix of passengers to the brands that include students traveling to the South Campus, young professionals traveling to South Extension and shoppers traveling to Saro...
Introduction It is said that love has the power to overcome all differences, but can it bridge the gap between two distinct cultures, North and South? Bringing one such light-hearted tale, COLORS' recently launched a new romantic drama 'Harphoul Mohini' that chronicles the lives of two contrasting personalities - Harphoul, who hails from Haryana and Mohini who comes from Kerala. Campaign Details...
