Total 293 News Found
Nabendu Bhattacharyya, the founder of Milestone Brandcom, announced the launch of his new company, ideacafe.agency. The company aims to revolutionise the future of brand communication with its idea-centric approach. The newly launched agency will offer a range of services, including creative, data and technology led media solutions, covering digital media, out-of-home, activation, rural, and a wh...
Introduction Ever since the country traversed the path of independence and grappled with unforeseen realities, it has moved persistently on the course of progress and development. The country has broken barriers and has achieved numerous feats, from becoming the third-largest start-up ecosystem in the world to scripting history at the Paralympic Games in Tokyo with the highest medal tally ever. E...
Introduction Airports are breathing new life into one of the oldest traditional media in marketing, OOH or out-of-home advertising. All over the world, advertisers are experimenting with technologies to have more meaningful exchanges with a mobile and connected population, constantly on the go. The airport is one of the most premium outdoor locations, the gateway to nations and cultures. As Kera...
Introduction Former Ecosys OOH Founding Partners (later acquired by Publicis Groupe), have collaborated and joined hands yet again to disrupt the location-based advertising ecosystem. OSMO is India's 1st Omnichannel location-based advertising agency to bridge the gap between offline & online by challenging the traditional methods with extensive use of AI & ML. With the explosion of data ...
Introduction Tata Starbucks has recently launched #ItStartsWithYourName, a multimedia, 360-degree campaign that has been crafted specifically for customers across the cities of Bengaluru, Gurgaon, Indore, and Bhopal to begin with. The campaign is a callout to all new customers to come and experience the warmth, personalization and strong sense of connection the brand offers. As a people-first br...
Introduction A journey of a thousand miles begins with one step. Nikhil Verma, Rajat Sikder, Vipul Mehta and Hardeep Singh have teamed up to launch 'Walk The Talk Communications,'. Like-minded people came on board and WTT started spreading its wings. Walk the Talk will offer services pertaining to Out of home (OOH) from its offices in Mumbai, Delhi, Bangalore, Chennai and Kolkata. However, the a...
Introduction There was a time when owning an SUV was a luxury. But with the advancing technology and growing demand, these large utility vehicles have overtaken the automotive market. Not just in India, but the market overseas, SUVs; huge, compact and subcompact are selling like crazy. Amidst this, here in India Hyundai is in the top league in delivering big vehicles to its customers. That said, ...
Introduction With the price of gold shooting through the roof, I am sure many a family will be in a dilemma over buying jewellery for this festive and wedding season! India's trusted jewellery brand Tanishq, from the House of Tatas, claims to have an answer. Its annual festive jewellery collection for this year Ekatvam has cut down on the weight of 160-odd products in the range by 20-30% while ma...
Introduction With squeezing household incomes for most of the middle-class families due to loss of jobs, pay cuts and undefined source of income with the closing of businesses, more and more people are opting for gold loans. During this uncertain times, Kerala based NBFC, Muthoot finance launched a new initiative to provide COVID-19 insurance to its gold loan customers. Kotak Mahindra's general i...
Introduction H ow seriously you take climate change can depend on where you are living right now, and how that area has been affected. But no matter where you are, you can see varying degrees of affects- be it wildfires, super storms, flooding, or extreme heat. We are all aware that climate change is the greatest threat that the Earth is facing now, but what about the Climate change: The fact sho...
