Total 7 News Found
Introduction Laqshya Media Group has set eyes on Chennai as a potential OOH advertising hub and is planning to invest in digital to enhance their media offering in the city. The company plans to establish 10 LED BQS in the city and many more media assets with value. The media conglomerate currently owns 237 bus shelters in Chennai commanding 35 per cent share in the overall market. Key quote "T...
Last Wednesday, the Delhi High Court gave the city’s municipal corporation two months’ time to implement the Outdoor Advertising Policy of 2007 and ensure that all media that are contrary to the policy are taken down. This episode started on April 8th 2015, when the Delhi High court had issued notices to the municipal corporations of east, north and south Delhi, the New Delhi Municipa...
It has been more than a week since the Union Budget has hit the country and although the common man seems to be looking forward to the implementation of promises made by the new government’s first budget statements, the outdoor media advertising fraternity seems to have mixed views about the same. Allaboutoutdoor.com went ahead and asked a few players, both media owners and OOH agency heads a...
Atul Srivastava, COO, Laqshya Media Group, in an interview with Abhinav Mohapatra of allaboutoutdoor.com shares his foresight and his thoughts about how the OOH industry can shed negativity to move towards a growth oriented future. As a veteran, what changes have you experienced in the outdoor advertising industry and how did they help Laqshya grow? Laqshya was started in 1997 and that ...
Outdoor is definitely emerging as the medium of choice for 'reaching' out to consumers. Baggit, the premium bag makers for women have been the brand of choice for women for last 25 years. The brand has been rated high on its utility and appeal. ...
Let the winter chills take a back seat as you don the new Autumn/Winter 2012 collection from Monte Carlo. The collection includes fuss-free, chic cuts and comfort fabrics like cotton and wool which are just perfect for the season. With bold colour palette that highlight...
LG Electronics India recently launched its Cinema 3D Smart TV range in a bid to capture a market share in the growing 3D television segment. To make noise, the company has drawn up an aggressive outdoor campaign. The campaign has been executed by LG Ads with the help of their OOH partner OMI (a division of Laqshya Media). ...
