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O pen spaces, no meeting rooms, fewer employees, one person at a time, marking out spacing with sticky tape, no cafeteria, no sharing computers - these are some of the new workplace norms companies across are trying to bring in. All these years, progressive organisations across the world were redesigning workplace interiors for employees to feel more at home. But post the coronavirus outbreak and...
Introduction I In a measure that will provide some relief to police personnel manning signals and major junctions across the city, the Bruhat Bengaluru Mahanagara Palike (BBMP) recently inaugurated 23 ‘hi-tech police kiosks'. The kiosks, which function along the lines of traffic monitoring and managing booths, are equipped with anti-glare glass, CCTVs, multi-messaging display systems, mega...
V eteran ad man Pratap Bose, chairman and founding partner, The Social Street, has left the organisation. When contacted Bose accepted that he had quit the agency in April, but refused to comment further. Bose is yet to announce his future plans. Mandeep Malhotra will be taking charge of The Social Street in the wake of Pratap Bose stepping down as the Chairman and Founding Partner. However, a ...
N eedless to say that the current COVID-19 crisis is in its full swing. Many countries are in a complete lockdown and the impact is felt everywhere, including the global ad spend. While the advertising industry has been critically impacted due to the pandemic, the effects are certainly more pronounced across the events and out-of-home businesses within the market. Consequently, in a proactive at...
D entsu Aegis Network has promoted Haresh Nayak to President, Posterscope Asia Pacific, in addition to his current role as Managing Director of Postercope India. Based in Mumbai, Haresh will report into Ashish Bhasin, Dentsu Aegis Network Asia Pacific CEO and Stephen Whyte, Global President of Posterscope. Nayak to also oversee Operational Excellence as COO Media Brands for DAN India. In hi...
E veryone has been witnessing with growing alarm the spread of the coronavirus across the globe and in India. Our Country has been on a lockdown for a few weeks now and Governments, both Central and the States, have taken many effective steps to reduce the impact of this pandemic. But all this is coming at a huge economic cost. The Advertising Agency business, like many other businesses have been...
Introduction W hile the district administration, including the Health Department, has geared up for tackling the situation arising from spreading of Covid-19, Ludhiana based OOH firm, Leafberry is doing its part in spreading awareness among the public in Ludhiana. The firm has launched a campaign across its network to build awareness. Campaign Details The campaign consists of 600 sites all medi...
Introduction T he world is reeling from the effects of the ongoing coronavirus epidemic, which less than two months ago was mainly known as the Wuhan virus.Group AAO is doing its part to warn people about the coronavirus by unveiling an awareness campaign for prevention of spread of COVID-19 virus, that has afflicted societies the world over. Campaign Details All the billboards of the asset ow...
Introduction D SP Mutual Fund was already running an outdoor awareness & educational campaign on equity linked saving schemes - BACHAO through March. Given the environment, the firm also launched an OOH campaign to spread awareness on how to protect against Covid 19 through Billboards and Bus Shelters in Mumbai. Maybe in a way, for the brand, it was a different, contextual way of extending th...
Introduction I f you thought OTT (over-the-top) players were all about digital, think again. When it comes to advertising, OTT players in the country are taking the traditional route of billboards in a big way just like other brands. When OTT platform Hotstar wanted to communicate the offerings on the platform, they partnered with The Social Street to execute a campaign that enables regional mark...
