India
Dubai Singapore
Welcome Guest, My Plan(0) , My Account
Total 2358 News Found
Cult; noun. a system of religious devotion directed towards a particular figure or object. India is home to numerous beliefs, with cults that power billions of mindsets with their devotion. But when will health ever be a subject of such immense adoration? Well everything good starts with a few baby steps, and maybe even with a few billboards. Advocating on the belief that fitness, which include...
For a brand to make extensive use of OOH to unveil something new about their product is akin to someone announcing their dream wedding to the whole town- that's the gravity of a campaign like that in the daily matrix of the Outdoor sector. One needs to be sure the announcement hits the right spot, the right audience, with the right colours, the right graphics, the right print: something that appea...
The 21st century has rendered responsibilities to many industries now, one of them being Advertising. A responsibility to not simply garner revenue but to also utilize the best possible resources that comply with our ecosystem's needs. I light of that, Delhi-based Hannu Marketing, a one-stop, end-to-end OOH, advertising media service provider, recently became the proud owner of India's first HP L...
The subject of Traffic Management in major cities of India has been pining for solutions for ages now. And when something like this comes our way, we treat it as nothing less than a blessing, which only leads us to thinking how digitalisation is steadily changing the game of this country's functionality. Zero-Sum ITS Solutions India Pvt Ltd., a subsidiary of Zero Sum Ltd, Japan, has launched its ...
Republic TV, the much acclaimed venture of leading Indian Journalist Arnab Goswami has been a national success ever since its conception. The recently launched Indian English News Channel broke viewership records since its very first day of broadcast and has since established itself as the clear leader in the English news genre. It became the most-watched news channel in India in its first week of...
The Indian OOH Scene may have miles to go but McCann Worldwide has certainly made it clear that it has already started paving the path to that brilliance. Bagging India's very first Grand Clio Award, the agency's professional excellence is the new benchmark in the industry. The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising,...
It's the time of the year, when the shopping freaks are awaiting the biggest event - The Flipkart Big Billion Days. Like every year, it's all set to woo the shopper's paradise a little more. The Big Billion days that commences from 20th September till 24th September this year has already raised the curiosity as the brand announced 'Ab Mehngaai Giregi' in its communication message. Fli...
Manforce, the pharmaceutical giant Mankind Pharma's OTC segment is in hot water post the latest billboards it has erected across Gujarat, amidst the onset of the Navratri festival. The Outdoor advertisement features its celebrity brand ambassador Sunny Leone, and is bedecked with festive graphics, saying: 'Aa Navratriye ramo, paraantu prem thi' (Play this Navratri but with love). The outrage ove...
They communicated the message creatively by marrying the large amount of vacant inventory which a commuter sees everyday on the city streets displaying contact numbers which depicts ad-space on the go. Using only 30% of each billboard space and leaving the rest of the billboard area unattended still displaying the contact number was certainly an innovative way to showcase the brand promise of "mo...
Myntra, India's largest platform for fashion and lifestyle has recently announced the launch of the leading professional cosmetics brand, M.A.C, with HQ in USA. The launch of MAC was planned and executed with a multimedia pre buzz to identify and reach out to the premium consumer cohort. OMI ( Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility t...
India
India
