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A senior government official said, "The issue was discussed in the State Transport Authority (STA) meeting last month and the traffic police has been asked to justify its objection with details of accidents attributed to distraction caused to motorists." The Delhi Traffic Police will provide details within a month, until then the approved proposal will be kept in abeyance, he said. A senior Delhi...
Recently CASHurDRIVE utilised an opportunity to advertise for Vodafone Delhi in an entirely unique way. The brand rolled out an OOH drive in Delhi-NCR to promote faster and superior 4G SIM via reinstated of mobile SIM dispenser inside 500 Airport taxis along with external promotion. This is the first time when any telecom brand has initiated such drive where commuters carrying 2G/3G Vodafone SIM ...
Born out of man's love for machines, Titan Octane presents its latest fleet of timepieces, SQUADRON. A limited edition collection inspired by the powerful combat fighter jets, the watches are embedded with unique elements from these aircrafts. The design marvel conceptualized by the famous award winning designer, Neil Foley has displayed his passion for modern military fighter jets through t...
Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched 'OOHZONE', a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media planning and execution mapping. The tool encompasses media inventory of over 60,000 OOH sites across 1700+ ...
There's always more to nostalgia than just sepia photos, laughing children, picnics and bell bottom pants- there's "the Greenery back then.." now. Vaguely an elder in the family will recall how green those old streets were which now thrive with towering shopping malls, bars and cafés instead. Each year, one such day would bring concrete jungles together in an effort to bring those "greener ...
As per the recent Dentsu Aegis Network's Ad Spend Forecasts - June 2017, advertising spends in emerging markets continue to outpace developed economies. The advertisement spend growth in India is forecast to grow at 13% in 2017, and 12.2% in 2018 to reach US$7.4 billion. Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional ...
It is surely a commemorative moment for anyone in India who worships a sport apart from cricket when they see its adverts instead plastered across cities. The cult in the limelight for now is that of basketball and its Godfather? The NBA. This is where one gets a taste of real basketball and where legends such as Wilt Chamberlain, Magic Johnson, Michael Jordan and LeBron James have been seen..well...
Kajaria Ceramics have been working aggressively towards creating a brand value for themselves. Furthering this drive, their marketing team has used Airports and outdoor media as a recall medium for their ongoing TVC campaign. The key drive behind this initiative is to increase the Brand perception in the minds of customers as well as the distributors travelling from the Airport. The campaign at D...
Milestone Dentsu, the newly formed creative agency of Milestone Brandcom, part of Dentsu Aegis Network, has bagged the creative mandate for Panasonic India's Refrigerator, Microwave and Water Purifier business. The creative duties were handed over to Milestone Dentsu, following a multi-agency pitch. Milestone Dentsu, the creative arm of Milestone Brandcom, will be in charge of handling the Japanes...
OOH is rapidly emerging as the biggest communicative platform for brands in the city and Big Bazaar is the latest to be seen taking that path. The retail company has been Delhi NCR's favourite ever since the infrastructural development was seen taking baby steps. And now it's not so old venture in fashion is aiming for the same love, offering cities a fresh assortment ranging from chic, festive, f...
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