Total 2562 News Found
Nabendu Bhattacharyya, the founder of Milestone Brandcom, announced the launch of his new company, ideacafe.agency. The company aims to revolutionise the future of brand communication with its idea-centric approach. The newly launched agency will offer a range of services, including creative, data and technology led media solutions, covering digital media, out-of-home, activation, rural, and a wh...
Introduction The offline advertising industry, however, is slowly but steadily catching up and getting on board with technological innovation, introducing technologies like geofencing and beacons to offer tracking and personalization that were deemed impossible in years past. Imagine a world where billboards dynamically display ads targeted to each individual as they're walking past them. Imagine...
Introduction Digital out-of-home (DOOH) advertising, the so-called "new kid on the block", is not exactly a child any more. DOOH advertising has become one of the most promising marketing communication platforms. Remarkable growth rates are projected in both developed and emerging markets. Gone are the days of indiscriminately broadcasting ads to anyone and everyone. With DOOH campaigns, brands a...
Introduction Let’s face it, online dating is a bit of a minefield, no matter whether you’re newly single, prefer to meet someone in a bar rather than them sliding into your DMs, on the search for a short-term romance or a long-term relationship. The pandemic made dating less accessible, but as the world has reclaimed freedom following a lockdown-stricken world, there's more opportuni...
Introduction With lakhs of passenger journeys within the Pink Line (Line 7) - the Garland line of Delhi metro every weekday, the advertisement spaces across the stations hold considerable potential. Sapphire Media Services, a leading Outdoor Advertising agency, has launched new iconic and premium set of DOOH and static sites at Pink Line Metro, enhancing its media offerings to amplify daily commu...
Introduction Following a multi-agency pitch, Madison Media Alpha has been appointed as the media AOR by Uncle Delivery. As a way of empowering Small and Medium Enterprises (SMEs), Uncle Delivery entered the market in 2021. With a mobile and web app, a network of trusted drivers, and a fleet of couriers just a click away, Uncle Delivery is on its way to becoming the fastest on-demand delivery serv...
Introduction Bharat Media group (BMeG), a 360-degree integrated marketing and communication agency wins another AOR mandate for Skyfoam. Skyfoam is a one stop destination for a wide variety of budget as well as premium mattresses. A total focus on customer service, competitive pricing and quality products have put the Skyfoam at the forefront of bedding industry. The sleep preference varies from ...
Introduction Newell Brands has awarded Bharat Media Group (BMeG), a 360-degree integrated marketing and communication agency, the strategic, creative, and media mandate for their iconic brands, Reynolds and Sharpie. Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands. BMeG will be responsible for co-creating the growth roadmap for both businesses...
Introduction When you have a community full of cinephiles, you make sure every ad experience is as good as a blockbuster itself. OnePlus in association with Khushi Advertising and PVR Cinemas brings to you India's first immersive 4dx ad experience. Head to a 4dx screen near you to experience it yourself. Gone are the days when all movie sensations were mere emotions, summed up by flat images on a...
Introduction To celebrate the return of travel Marriott International's award-winning travel programme and marketplace has unveiled 'Here', its latest Asia Pacific campaign. Building on Marriott Bonvoy's global tagline "Where Can We Take You", it showcases the little unscripted and relatable moments missed by travellers worldwide. Travelling can be about fabulous bucket-list destinations, dining...
