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Introduction Mondelez India, the makers and bakers of some of India's iconic snacking brands are back again to add a gleam of happiness to the festivities of Raksha Bandhan with Cadbury Celebrations and the launch of their latest OOH campaign #CloserThisRakhi. Cadbury Celeberations has integrated a face mask to reiterate the primacy of safety during the on-going Covid-19 pandemic. Campaign Detai...
Introduction AdOnMo, a leading contextually targeted outdoor media company announces their exclusive partnership with AdWays which boasts two of India's largest outdoor digital screenshots and 7 other billboards at prime locations on foot over bridges, which are constructed and maintained under PPP model in Hyderabad. The digital screens are located at high traffic zones in the most sought-after...
Laqshya Media Group has launched a report which provides data on growth and innovations made in rural India. This includes industries such as agriculture, fertilizer, tractor, building material and FMCG. It has analysed that even after getting impacted by Covid19, the rural geographical areas still hold great potential as compared to urban markets. It showcases huge opportunities in these areas th...
Introduction Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network (DAN), announced the succession plan for its top executives that support the company's strategic priorities and growth agenda. The following moves are effective immediately: Deepak Kumar has been elevated to the role of Director. Under the fresh mandate, Kumar will continue to lead Ambient...
Introduction Today, advertisers across all industries and geographies are finding themselves in the midst of unprecedented circumstances. The typical, practical and expected have given way to the unusual, unforeseen and unexpected. Marketers have found themselves needing to understand a new framework for engagement and develop new methodologies to address new audiences exhibiting new behaviours. ...
Introduction Madison Media has been ranked 5th in Recma's Top 16 independent ad agencies list in the globe. RECMA is an independent company that publishes various media agency reports on a global scale, thus helping the top 500 global advertisers in their decision-making and sourcing of agencies. Founded in June 1991, RECMA collects and analyses data from over 1400 media agencies across 90 countr...
Introduction R aksha Bandhan celebrates the relationship between a brother and a sister and symbolises a brother's pledge to protect his sister forever. In advance of this special day, People for the Ethical Treatment of Animals (PETA) India has placed billboards in Jaipur, Ahmedabad, Bhopal Chandigarh, Kanpur, Patna, and Pune featuring a cow proclaiming, "Protect Me - Go Leather-Free." Campaign...
Introduction With the lockdown gradually lifting and people across the country stepping out into the new normal, Zee TV, the Hindi general entertainment channel, is gearing up to resume shoots in line with government directives and bring all-new episodes of its popular shows back into the lives of its loyalists.Celebrating the spirit of solidarity and the joy of being back, Media & Entertainm...
Introduction Automobile sector may still be reeling under the impact of extended economic slowdown complicated further by coronavirus lockdown. But there is a demand surge in the second-car markets. Delhi's biggest second-hand car market, which had been witnessing extremely cold response for the last two and a half months, is now buzzing once again. With the lifting of coronavirus restrictions in...
Laqshya Media Group brings onboard Vikram Hemdev as COO - Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group. He joins Laqshya Media Group from Times OOH where he was the Business Head - Traditional Out of Home & Trading. He also successfully handled the Delhi Airport & Mumbai Airport advertising business during critical juncture...
