Total 2453 News Found
Introduction M arketing is quite a competitive field. It's all about staying ahead of your competitor all the time. On one hand, companies look to deliver better quality products, improve their service and even offer great discounts to enhance sales. On the other hand, the brands also take a dig at their competitors through advertising campaigns and social media handles. Campaign Details Recent...
Introduction Moving can be a very stressful time in life. Along with all the hassle of changing addresses, arranging help and getting utilities lined up, there is all the stuff in the house. The easiest thing to do is get rid of all non-essentials before you have to start packing and minimalize your life. Picking up on the idea of moving into a new home, an iconoclastic developer, Rustomjee has c...
Introduction W ith the expansion of automobile industry in India, there has been an increase in the number of tyre makers setting up factories in India. Many domestic and international manufacturers now compete in this segment to cater to the ever-increasing number of two wheelers on the roads. With the increasing love of buyers for high performance motorcycles, there is a wide array of performan...
Campaign Details Since its launch in India, Tinder has been curating an omni channel media mix approach to its marketing campaigns - from driving reach and awareness through high impact OOH campaigns to building engagement. And now Tinder is here again with an absolutely eye catching OOH campaign. Executed by its OOH agency, Havas Media, the brand has rolled out a campaign talking about the...
Introduction W ho advises you to break up on Valentine's Day? People for the Ethical Treatment of Animals (PeTA) India definitely does, and it's all for a good cause. For they are not advising you to break up with the love of your life, but with "chicks" so that you give them a new lease of life. Campaign Details To stop cruelty against animals and encourage people to switch to veganism, the an...
Introduction G lobal content leader Lionsgate's OTT platform, Lionsgate Play has launched an innovative outdoor campaign #WhereElse in India. The campaign which is now LIVE in key metros such as Mumbai, Delhi, Bangalore, Chennai and Pune, promotes an illustrious line up of digital premieres exclusively available on Lionsgate Play. The campaign uses bold headlines to create intrigue and showcases ...
Introduction W omen in India are excited by a new age of dating. Relationships are slowly turning from an obligatory social arrangement to a personal choice. The need today is a platform that enables women to explore this sentiment, break the stereotypical rules of dating and celebrate the importance of equality in relationships. Bumble, in its new OOH campaign, ‘Dating Just Got Equal' chal...
Introduction India's leading financial group- Muthoot has acquired the station branding rights of Nandanam Metro Station. The station will now be called as 'Muthoot Nandanam Metro Station'. Nandanam is a premium area located in Mount Road. Mount Road is the most important arterial road in Chennai and is also considered to be the Heart of Chennai city. This main arterial road connects all t...
MOMS Outdoor Media Solutions, an OOH specialist wing of Madison World has promoted Jayesh Yagnik from COO to CEO. As CEO, MOMS, Jayesh will be responsible for driving the marketing initiatives, strategy planning, establishing short and long-term objectives for the company, ensuring delivery of financial plans, nurturing infrastructure, resources, leadership and processes for delivery of the annual...
Introduction Homes in South India tell a story of tradition, beauty and magnificence, clearly the most important asset for people of South and to keep it beautiful they need the best. Vagaries of weather in South expose the houses to two of the biggest problems in Exterior that is Villal (crack) and Paayal (algae). The Unique fibre infused technology in Asian Paint's Ultima Protek provides comple...
