Total 2500 News Found
Introduction Amalgamated Plantations Private Limited (APPL) recently launched 'Majuli Mist, First Flush, Roasted Tea', a premium offering under its mystical Majuli Mist brand. Crafted by master blenders to delight consumers, especially those with a 'Calcutta Connect', its lingering aroma and rich mouthfeel attempts to capture the many moods of Kolkata, its locked timelessness or unbound vibrancy,...
Introduction Following a competitive multi-agency pitch, Madison Media has been awarded the media mandate for RSH Global Pvt Ltd. The agency will handle the entire media mandate including Print, Television, Digital, and Outdoor. The account will be handled by Platinum Media, a unit of Madison World, based out of Kolkata. Joy Personal Care is the flagship brand of RSH Global & one of the majo...
Introduction There is still some residual fear and doubt in the minds of a few people regarding the Covid-19 situation in India. Brands are wondering when to start spending their marketing budget as unfounded perceptions continue that their audience are still stuck at home and unwilling to spend. But the fact is that people are adapting well to the 'New Normal'. Laqshya Media Insights Group prese...
Charanjeet Arora has put in his papers as Co-CEO, Kinetic India. Charanjeet had joined Kinetic in November 2017 as Senior VP and was promoted as Co-CEO in 2018 along with Rachana Lokhande where he was also responsible for driving team transformations spanning media, office automation, and logistics. Charanjeet Singh Arora, said, "I am going on a sabbatical and plan to join back the industry in H1...
Introduction With squeezing household incomes for most of the middle-class families due to loss of jobs, pay cuts and undefined source of income with the closing of businesses, more and more people are opting for gold loans. During this uncertain times, Kerala based NBFC, Muthoot finance launched a new initiative to provide COVID-19 insurance to its gold loan customers. Kotak Mahindra's general i...
Introduction Low-cost carrier AirAsia India recently announced launched its flight services between Ranchi and Mumbai. To announce the same, AirAsia India in partnership with Posterscope India has conceptualized and implemented a high visibility OOH campaign. The campaign which focuses on large format hoardings has been launched in Jamshedpur, a key source market for flights from Ranchi to major ...
Following a competitive multi-agency pitch, Madison Media has been awarded the media mandate for Weikfield. The account size is estimated to be Rs. 25 crores. The agency will handle the entire media mandate including Print, Television, Cinema, and Outdoor. Started by three brothers in April 1956, Weikfield has been spreading sweetness among its consumers through a diverse portfolio of quality foo...
Introduction The Indians' love for the yellow metal is no secret. But in the times of COVID-19 pandemic, the same fondness for gold may help many in keeping their boats afloat. The gold price is touching a record high in the domestic market, and in the current scenario, gold glitters as a ray of hope for individuals as well as many small businesses. Hence, taking advantage of this opportunity, Mu...
Introduction Mondelez India, the makers and bakers of some of India's iconic snacking brands are back again to add a gleam of happiness to the festivities of Raksha Bandhan with Cadbury Celebrations and the launch of their latest OOH campaign #CloserThisRakhi. Cadbury Celeberations has integrated a face mask to reiterate the primacy of safety during the on-going Covid-19 pandemic. Campaign Detai...
Introduction AdOnMo, a leading contextually targeted outdoor media company announces their exclusive partnership with AdWays which boasts two of India's largest outdoor digital screenshots and 7 other billboards at prime locations on foot over bridges, which are constructed and maintained under PPP model in Hyderabad. The digital screens are located at high traffic zones in the most sought-after...
