Total 2370 News Found
Madison Media has started 2019 with a bang by winning the account of Indian FMCG company Marico. The mandate encompasses all media including digital. Last year, in a pitch supervised by ATK, Madison Media had lost the account. The account had moved to Lodestar UM last year. This year the account went again on pitch. Commenting on this development, Vikram Sakhuja, Partner & Group CEO Madiso...
Maha Kumbh, often touted as the largest religious gathering in the world, can be viewed as a power display of various 'akharas', an organisation of the different sects of 'sadhus' or Hindu ascetics. Kumbh Mela is the biggest Hindu pilgrimage fairs held in India every 12 years. Millions of people visit these month-long events in large groups. Kumbh Melas are also known for the most innovative marke...
ARROW, the American formal menswear brand from Arvind Fashions Limited, has launched the Iconic White Shirt as a part of its Spring/Summer 2018 Collection. Renowned as the expert shirt maker since 1851, Arrow has made this timeless classic an iconic garment by combining style with comfort. Arrow's Iconic White Shirt is crafted for professionals enabling them to look confident, stylish and in thei...
Leading OOH Khushi Advertising add more feather into its kitty by acquiring exclusive advertising at the Vadodara airport. The media owning firm has won the rights on media placed both outside and inside the airport. The contract is for a period of 10 years. Commenting on the win, Vishnu Telang, CEO, Khushi Advertising, said, "We are proud to bring Khushi's expertise in ambient advertising ...
A massive drive is being carried out by the Bruhat Bengaluru Mahnagara Palike (BBMP) in the city on the tawdry displays. "We removed 50,000 flexes, cut-outs and hoardings in a day. As per the Election Commission direction, only advertisement hoardings with valid permissions were allowed, a BBMP official said, on condition of anonymity. The official said the Palike has not renewed permits for ho...
Viacom18 has recently entered India's biggest regional entertainment market with the launch Colors Tamil. Viacom has not left any stone unturned to ensure that this is the biggest channel launch of the year and has gone all out through a massive multimedia campaign across Tamil Nadu. Viacom has partnered with MOMS to create the required awareness and buzz for the show launch through a hi-decibel ...
Changing the way cricket fans watch matches, India's premier digital streaming platform, Hotstar launched a new ultimate skill based game; WatchN'Play, that every cricket lover has been waiting for. With this game, Hotstar has taken cricket watching experience to the next level by giving a chance to the fans to not just watch but engage with friends/fans during the match, especially this IPL seaso...
Bhartiya Janata Party and its prominent leaders Amit Shah, Devendra Fadnavis and many more are all set to enthral the masses at 11 am at BKC MMRDA grounds, Mumbai on 6th April 2018. The political party has chosen the grandest of ways to announce and encourage support for the event - a multi-touchpoint OOH campaign. Teaming up with Bright Outdoor- one of the state's leading OOH media organiz...
It's the time of festivities throughout India. Starting from down south to up north, especially Delhi, where Diversity Integrates and brings people from all walks of life together. Brands from various categories are promoting their festive offers and greetings to the commuters on JCDecaux Street Furniture in Delhi. This is a season of pleasant weather and celebratory mood amongst people, which tri...
The brand also took to conducting an activation in cyber hub with the help of Excel Experiential Marketing Pvt Ltd. The location was an apt strategic drive to pull in a vast target audience ranging from office-goers to families coming for an outing. The Pixel 2 campaign has taken over arterial roads, junctions and market areas, giving center stage to the many reasons why Google Pixel 2 is just th...
