Total 2528 News Found
Bright Outdoor brings onboard Rajneesh Bahl as CEO. He joins Bright Outdoor from Laqshya Media where he was the National Head- Business Growth. In his new role, Rajneesh will be responsible for overall Growth & Operations of the group as well as strengthening PAN India agency network. About his new role, Rajneesh Bahl, says, "I am excited to take over this role and looking forward to create f...
Life Insurance Corporation of India (LIC), the largest Indian State-owned insurance company has acquired the rights of Andheri Metro Station, Mumbai. The metro station will now be called LIC Andheri. LIC will be the first insurance company taking Station Branding Rights in Mumbai. LIC Andheri is one the busiest stations on Line 1 with more than 20% of the passenger travelling through the station....
Introduction To create a certain level of excitement through outdoors before the release of Yuvarathnaa, Khushi Advertising along with Hombale Films, collectively brainstormed and evaluated various innovative options for outdoor. The objective was to create buzz around the release of Yuvarathnaa and ensure maximum viewership for the same. Campaign Details An innovative bus shelter has been clev...
Introduction Crystal Diamonds, a popular oil manufacturer has launched a highly visible OOH media campaign for its groundnut oil in Coimbatore. The mandate for the campaign has been awarded to Skyrams Outdoor Advertisings Pvt Ltd. Campaign Details The core campaign objective is to build brand awareness for Crystal Diamonds oil. OOH medium is the best suited avenue for the brand to effectively g...
Introduction Buying our own home is a dream of every salaried class person in India. However, the lack of adequate income can sometimes be a problem for many of us. For all such people, Kotak Mahindra Bank has slashed interest rates on home loans in a bid to attract customers amid the ongoing coronavirus pandemic. The bank recently announced a 0.10 percentage point cut in its home loan rates for ...
Introduction Anugrah Madison, a unit of Madison World specializing in rural outreach assisted Dabur to initiate the safety of COVID warriors against breathing congestion this winter. The Khul Kar Jiyo, Surakshit Raho campaign focused on policemen, security forces, watchmen, security guards and newspaper vendors working late nights in New Delhi. With a mobile set up, the team traversed through pro...
Introduction There was a time when owning an SUV was a luxury. But with the advancing technology and growing demand, these large utility vehicles have overtaken the automotive market. Not just in India, but the market overseas, SUVs; huge, compact and subcompact are selling like crazy. Amidst this, here in India Hyundai is in the top league in delivering big vehicles to its customers. That said, ...
Noida based Out-of-home advertising agency, Global Advertising has launched a new media solution for AnandVihar, Chandigarh, Secundrabad, Bengaluru, Pune Railway stations. The 4 years of tender allotted by IRSDC, will have LED screens P3 of around 40 x 40 in size on Bottle-crushing units at various Platforms of 5 Railway Stations across India. As per the tender mandate, the company will inst...
Until a decade ago, bathroom design in modern Indian homes was all about utility and easy maintenance, aesthetic considerations were secondary. Thus, the bathroom continued to be the most modest corner of the house-useful but not indulgent, almost austere in the overall absence of decorative embellishments. But with the vast array of bathroom accessories that are now available on the market, bathr...
Introduction COLORS recently launched Bawara Dil, a hateful love story of two individuals with strikingly personalities. Siddhi (played by Kinjal Dhamecha) and Shiva (played by Aditya Redij) are like fire and ice, fate binds them in a holy matrimony, but they vow to destroy each other's life. This hateful chemistry caught everyone's attention, when strategically around Valentine's Day, the channe...
