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Introduction T he Social Street has announced the inclusion of The Blank Canvas, its new division designed to provide integrated outdoor services. Led by President Nitin Rastogi, The Blank Canvas has been conceptualised with a thought of bringing true integration in campaigns, understanding brand requirements & helping them create a consumer connect through every phase of the consumer journe...
Introduction F ollowing a competitive multi-agency pitch, Madison Media has been awarded the media mandate for Cipla Health Ltd., one of the leading consumer healthcare companies. The agency will handle the entire media mandate including Print, Television, Radio, Cinema, Outdoor, Digital and Social Media. Key quote Remarking on the new collaboration, Mr. Shivam Puri, CEO, Cipla Health opines, ...
Introduction Admavin, a geospatial marketing solutions has promoted Vishwanath Kini to VP - Growth and Strategy. He will be based in Bangalore. Earlier, Kini was Director Marketing. This announcement reinforces AdMavin's efforts to speed up the network's expansion plans into newer areas with innovative products and consolidate existing product portfolio by adding newer features. Vishwanat...
Introduction The feeling of thrill and satisfaction you experience when your Amazon delivery appears on the doorstep is one side of the coin. The other side is the happiness experienced by the Amazon Seller on seeing their hard-work reach every nook and corner of the country. Communicating unique stories of over 5 lakh Amazon sellers, the e-commerce brand launched Amazon StoryBoxes, a packaging i...
Introduction Indore International Airport wears a new, glamorous look this January, thanks to the stylish avatar the Raymond’s campaign has given it. The Times OOH team has put together distinctive display to showcase the various new formal wear looks of the brand available at prominent stores across the city. The campaign being a one of a kind experiential advertising initiative, it manage...
Introduction Nothing calls for attention like a billboard. No matter where you are, a tastefully done ad on a billboard can be eye-catching. And, if it happens to be a digital billboard, it definitely can be all the more eye-catching and attractive to the consumer. Looking at this, Nexyite Infotech, an Bhubaneshwar based media owning firm has installed new age digital media at Visakhapatnam Railw...
Introduction Laqshya Media Group has set eyes on Chennai as a potential OOH advertising hub and is planning to invest in digital to enhance their media offering in the city. The company plans to establish 10 LED BQS in the city and many more media assets with value. The media conglomerate currently owns 237 bus shelters in Chennai commanding 35 per cent share in the overall market. Key quote "T...
Introduction U pGrad, one of the country's largest companies online higher education has appointed Starcom as its media agency for both online and offline media. upGrad is in the process of charting out an ambitious branding and communication roadmap. The first phase in this roadmap is an INR 100 crore marketing campaign targeted pan India across tier 1 and tier 2 cities, and across online and of...
Introduction T imes OOH, one of the finest Indian OOH media owning company has begun the year on a good note. The firm has widened its kitty by acquiring the contract for the exclusive advertising rights for the DMRC's Pink Line. The contract with DMRC has been signed for nine years. Details of Contract This contract has further strengthened Times OOH portfolio in Delhi, which includes the excl...
Introduction T o celebrate the cinematic release of Jumanji: The Next level, Sony Pictures Digital has put the moviegoers in their shoes by taking OOH to the next level with an innovative OOH campaign to promote the release of the movie. Teaming up with its OOH agency, Raya Media has created a wide range of experiences on OOH to whet the appetite for the movie. Innovation Details As a part of t...
