Total 2515 News Found
Imagine taking a ride in a radio cab and, and using your travel time to try out a new product, say, a pack of Storia turmeric Milk products. Well, it would have been a farfetched concept few years back; today, thanks to CashUrDrive, it isn't. The advertising agency partnered with Storia Foods for sampling activity providing perfect milk products experience to potential travellers. Storia foods ha...
MOMS appoints Prashant Mishra as the new Vice President to head the North and East region. In his new role, he will oversee complete North and East operations for MOMS and will be responsible for driving growth, strategic planning, leading new business efforts and partnerships. Prashant Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specializati...
Moving Walls has recently appointed Sujit Banerjee, Head of Demand (India) and Charanjeet Singh Arora as Director- Business Development (Indonesia). These appointments come as part of the acceleration of the company's overall growth strategy. Sujit is an advertising and media veteran with over 25 years in the industry. Banerjee has worked with prominent brands like Audi, Renault, Fiat, Jeep, Acer...
Introduction Prabhu Chawla has recently returned to India Today Group as Editorial Consultant TVTN. Prabhu was the original host of the iconic award-winning TV Show Seedhi Baat. He Will, once again be Seen on Aaj Tak from January 16, interviewing the most prominent personalities of the nation. With Chawla back as the host, his fans will get a chance to watch him in his quintessential style once a...
Introduction Billboards have been part of the urban landscape of many cities and roads. But consumers are increasingly immunes to static advertising and marketers are forced to take more creative and innovative ways to enhance their impact. Creativity fosters advertisement, but also size (always) matters. Leafberry has put up a digital OOH media structure spanning 2000 square feet in size. ...
Introduction Tanishq India's most trusted and loved jewellery brand has recently unveiled an exotic contemporary line embracing Mother Nature called, Moods of the Earth. The collection is inspired by four poetic moods the planet exhibits- The Earthy Browns, Lush Greens, Blushing Pinks, and Serene Whites. The Moods of Earth collection beautifully weaves the story of nature's mesmerising hues that ...
Introduction Madison Media has just announced that it has strengthened its Kolkata operations. Apart from her ongoing duties in Mumbai, Vandana Ramkrishna, Vice President will also oversee the Kolkata office. Her key role for Kolkata will be to focus on Strategy, digital, business development and ensuring access to Madison World practices of Trading, Analytics, Activation, Retail, OOH, Sports and...
Introduction Refreshing, Beautiful and Creative are a few words to describe the new Tamil Nadu Tourism Campaign recently launched by the State Government. Tamil Nadu Tourism OOH campaign has successfully managed to garner the audiences' attention by showcasing picturesque tourist destinations and hidden heritage of the state. Realizing that the tourism sector in Tamil Nadu has a huge potential to...
Nabendu Bhattacharyya, an industry veteran with more than two decades of experience in the Indian out-of-home (OOH) space, has decided to move on from his current role as CEO and MD of Milestone Brandcom, the India-based OOH specialist agency from the house of dentsu international. Key Quotes Commenting on the move, Bhattacharyya said, "My almost 7-year-old journey with dentsu in India has been ...
Introduction Skechers, the global sports and lifestyle brand based in California, has launched a new OOH campaign featuring the first female brand ambassador for Skechers India - Bollywood sensation Ananya Panday - who represents both lifestyle and fashion collections. The brand has set a strong example as they teamed up with three professional female mountaineers for an Out of Home [OOH] activit...
