India
Dubai Singapore
Welcome Guest, My Plan(0) , My Account
Total 2342 News Found
Embassy Group, a leading property developer celebrated the 70th Independence Day in Bangalore by lightning up one of their premium residential development, Embassy Lake Terraces in Tricolour and showcasing a visual treat narrating the vision of Mahatma Gandhi leading India towards independence and progress; and seamlessly integrating various facets of Embassy Group in a spectacular drop of the Ind...
Artemis Hospital, a leading medical speciality centre, established in 2007, celebrated a decade of Excellence in Healthcare with the launch of North India's First M6 Cyberknife & Foundation stone of Artemis hospital tower. State-of-the-Art, M6 Cyberknife was inaugurated on 14th August, 2017 by Honourable Chief Minister of Haryana- Shri Manohar Lal Khattar in the august presence of Shri R...
Reaching out to consumers in a cinema hall may not be new but driving their participation through an on-screen message sure was a novel feat. This is exactly what McDonald's did this Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging yet not preachy style. McDonald's partnered with DDB Mudra Group for an innovative, experie...
Wieden+Kennedy Delhi has bagged the creative mandate for Dalmia Cement following a multi-agency pitch. The agency will work on the strategic planning and creative duties of the brand as a part of the mandate. The company had recently awarded media mandate to OMD MudraMax. The Dalmia Bharat Group has been in the cement manufacturing business since 1939, and Dalmia Cement is today one of the large...
The on-going branding campaign of Viacom18 Motion Pictures, in association with Khushi Advertising is a perfect example of the brand-avenue fit. Drawing from the obvious inference of the title of the brand, viz. the movie 'Toilet Ek Prem Katha', its makers Viacom18 Motion Pictures along with Khushi Advertising conjured up a cheeky branding campaign. Viacom18 Motion Pictures wished to include ambi...
To ensure commuters face minimum inconvenience in Noida during peak hours, the police have started holding weekly meetings with the authority to review the traffic situation and make changes wherever needed. The superintendent of police (traffic) and additional chief executive officer of Noida authority attend the meetings held every Friday. Superintendent of police (traffic), Anil Kumar Jha, sa...
Ralson Tyres has assigned the brand's duties to Xposure. The selection was made after a rigorous process of media pitching that saw industry's top media agencies vying for the account. The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately. On the pitch Yogeshwar, Advertising Head of Ralco, commented, "Our brief on the account was v...
Smartron srt.phone, an IoT based smart device, was showcased to target audiences in an innovative manner in Gurugram through a flash mob performance at the Sikanderpur station of the Rapid Metro network. The activity was part of an overall OOH campaign that was launched by the brand. Kinetic WW India planned and executed the campaign using its 'Aureus' media planning tool with the principal objec...
Chandigarh, Aug 12 (PTI)Punjab minister Navjot Singh Sidhu today announced to bring a new and "potent" policy to increase the state government's annual revenue from outdoor advertising to at least Rs 300 crore. The Local Bodies minister also blamed the previous SAD- BJP government for causing "revenue leakage" by framing a "toothless" law in this regard. Besides, he claimed that the state had su...
In 2006, Big Bazaar- the hypermarket chain initiated the concept of a sale around Indian Independence Day - the 'Maha Bachat' (great saving) sale. Over the years, this sale has become a calendar event for Big Bazaar loyalists. After sieving through the usual tropes around sale and discounts, it was realized that the hook of all this rests on the Indian virtue of 'bachat' or savings. For the majori...
India
India
