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Introduction W hile the district administration, including the Health Department, has geared up for tackling the situation arising from spreading of Covid-19, Ludhiana based OOH firm, Leafberry is doing its part in spreading awareness among the public in Ludhiana. The firm has launched a campaign across its network to build awareness. Campaign Details The campaign consists of 600 sites all medi...
Introduction T he world is reeling from the effects of the ongoing coronavirus epidemic, which less than two months ago was mainly known as the Wuhan virus.Group AAO is doing its part to warn people about the coronavirus by unveiling an awareness campaign for prevention of spread of COVID-19 virus, that has afflicted societies the world over. Campaign Details All the billboards of the asset ow...
Introduction D SP Mutual Fund was already running an outdoor awareness & educational campaign on equity linked saving schemes - BACHAO through March. Given the environment, the firm also launched an OOH campaign to spread awareness on how to protect against Covid 19 through Billboards and Bus Shelters in Mumbai. Maybe in a way, for the brand, it was a different, contextual way of extending th...
Introduction I f you thought OTT (over-the-top) players were all about digital, think again. When it comes to advertising, OTT players in the country are taking the traditional route of billboards in a big way just like other brands. When OTT platform Hotstar wanted to communicate the offerings on the platform, they partnered with The Social Street to execute a campaign that enables regional mark...
Introduction H ow seriously you take climate change can depend on where you are living right now, and how that area has been affected. But no matter where you are, you can see varying degrees of affects- be it wildfires, super storms, flooding, or extreme heat. We are all aware that climate change is the greatest threat that the Earth is facing now, but what about the Climate change: The fact sho...
Introduction P icture this: You're sitting at your office desk. You see something out of the corner of your eye. You turn to look out your window and are confronted by a floating, headless mannequin wearing a suit. Once you realize you're not dreaming, what do you do? Wouldn't you want to know where this thing came from? Would you maybe even buy the suit? Campaign Details That's what OPPO was h...
Introduction J oaquin Phoenix is a talent who comes along once in a generation. And as if that weren't enough, he also has one of the biggest hearts in Hollywood when it comes to animals. The Joker star has recently joined forces with PETA once again to share a very simple truth with the world: "We Are All Animals." Campaign Details The Oscar-winning actor Joaquin Phoenix reminds fans that "We ...
Introduction I nternational Women's Day is a celebration of the cultural, political, and social achievements of women around the world. It's also a great way to raise awareness of the inequalities women face today, and to continue working towards gender equality. For brands, Women's Day is an opportunity to show solidarity in calling for better conditions for women, and to build a greater commitm...
Introduction E LSS funds are in the limelight these days. Many taxpayers are wondering whether they should invest in ELSS funds this year to save taxes under Section 80C of the Income Tax Act. The doubts are fuelled by some volatility in the stock market, while some people are also wondering whether they should opt for the new flat personal tax rates next year and forego all the deductions and ex...
Introduction T he brand Cadbury has become a household name when it comes to India. This Mondelēz International owned multinational confectionery brand has managed to create a great amount of goodwill amongst Indians with its deep-rooted presence over the years. With its popular product ‘Dairy Milk', Cadbury paints a picture of nostalgia, love and happiness in our minds. But the story does...
