Total 101 News Found
Curb Taxi Media, the leading provider of mobility-centric media in the United States, recently launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. By bringing...
One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you accurately measure ROI or ROO? Many companies are attempting to answer this question with intelligent advertising campaigns, such as Russian DOOH company Russ Outdoor and furniture retailer IKEA. The two companies recently partnered to launch a p...
ACM operates 1,500 large format digital screens in urban locations around Sweden, in addition to city's across Norway, Denmark and Finland, providing Ocean with a readymade springboard to expand its own operations in the region. This includes 4,500 digital screens at a mix of retail and leisure venues in cities such as Stockholm, Gothenburg and Malmo. Ocean chief executive Tim Bleakley commented:...
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, recently announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly's screen design also integrates smart city data sensors to provide insight ...
Broadsign, a digital out-of-home (DOOH) marketing platform for media owners, and OutMoove, a specialized out-of-home buying platform, have integrated the Broadsign Reach supply-side platform with OutMoove's outdoor demand-side platform to streamline the use of real time data-sources and precise screen targeting of global programmatic DOOH campaigns. To raise awareness of Peugeot's commercial vehi...
JCDecaux, the market leader in Digital Out-of-Home (DOOH), has extended its digital offering in London with the launch of Motion@LondonBridge - seven state-of-the-art full motion digital landscape screens at London Bridge station. Bringing a new opportunity for brands to target affluent audiences as they shop, eat and socialise, Motion@LondonBridge screens have been carefully positioned to ta...
McDonald's recently appealed to 'hangry' drivers stuck in traffic with a DOOH campaign called Traffic Busters. This campaign, produced by Grand Visual, ran across U.S. billboards from Nov. 6 to 15, and displayed custom content based on traffic conditions, according to a press release. The digital billboards would normally show images of McDonald's products, but during peak traffic conditions...
Following a year in which digital out-of-home (DOOH) ad spending in the UK hit an all-time high, 2017 has seen the digitization of the UK's out-of-home advertising continue to advance. According to PricewaterhouseCoopers (PwC) figures published by out-of-home ad industry trade group Outsmart, UK DOOH investment jumped 30% year over year in Q2 2017 to £127 million ($171.4 million), and rose ...
Supporters of Aston Villa football club are being invited to help create their Club's new regalia in an exclusive #PartofthePride interactive campaign which will appear across Signature Outdoor screens in Birmingham this week. Created by Signature Outdoor in association with Aston Villa, #PartofthePride will feature across The Loop's 45 city centre screens and four other premium DOOH locations ar...
Evening rail commuters around the UK will see live sunset data for their local area pulled in to key commuter facing DOOH sites, displaying a countdown of how long they have left until sunset as they head home, encouraging them to embrace these extra hours with a weeknight BBQ as an example of Living Well in the summer. The campaign will be displayed on large format digital screens across the UK's...
