Total 692 News Found
O ut of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board.The OAAA, the leading US Out of Home trade body, joined WOO earlier this year. Bager has worked in the media and technology sector her entire career and brings a global perspective to her directorship. Prior to joining the OAAA in September last year...
D entsu Aegis Network (DAN), headquartered in London has announced the appointment of Wendy Clark as Global CEO of Dentsu Aegis Network. This pivotal hire follows a transformational period focused on growth and scaling the business globally and builds on DAN's objective to deliver world-class marketing services and integrated solutions which are data-driven, tech-enabled and ideas-led. Wendy brin...
J CDecaux will host the series of community messaging campaigns across its large format and Smart Frame digital and transit platforms around Australia, in addition to providing support for Government health campaigns. The "Thank You" campaign, created by JCDecaux's in-house creative team thanks those people in essential services, working to help Australia get through the fight against COVID-19 suc...
Big Outdoor, Australia's newest digital out of home (OOH) media company specialising in digital billboards, launched in Brisbane. Founder and CEO Phil Eastwood is a former national commercial director at oOh!media. "The large outdoor media suppliers have become ‘generalists' with their focus diluted by selling across multiple outdoor environments," says Eastwood."With digital OOH now accoun...
Looking at the latest experiential campaign by Publicis Singapore for Heineken, Ad Nut's heart was beating fast and the throat began to feel dry, very dry. Parched, in fact. Was Ad Nut craving a tall cold one lined up so nicely in the shiny blue beer fridge... with a side mirror to look like a car door... accessed with a car key... placed in a Singapore parkade to tempt drivers as they headed to ...
Curb Taxi Media, the leading provider of mobility-centric media in the United States, recently launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. By bringing...
A problem many airports face is finding the right digital display technology to communicate live updates as efficiently as possible. With innovative digital displays from Samsung Electronics Canada, you can see how cutting-edge display solutions have been used to improve efficiencies and optimize both business and personal travel in major airports, like Toronto Pearson International Airport, Edmon...
One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you accurately measure ROI or ROO? Many companies are attempting to answer this question with intelligent advertising campaigns, such as Russian DOOH company Russ Outdoor and furniture retailer IKEA. The two companies recently partnered to launch a p...
Today, Dentsu Aegis Network announces the appointment of Cheuk Chiang to the role of CEO, Greater North, Dentsu Aegis Network APAC, effective 2 December. Based in Shanghai, China, and reporting to Ashish Bhasin, CEO, Dentsu Aegis Network APAC, Cheuk will oversee Dentsu Aegis Network China, Dentsu Aegis Network Hong Kong, Dentsu Aegis Network Taiwan and Dentsu Aegis Network Korea. He will also join...
Dentsu Aegis Network has confirmed a double bill of leadership changes to its Australia and New Zealand leadership team, spurred by the immediate departure of chief executive Henry Tajer and chief financial officer Reg Davidson. Ashish Bhasin, chief executive APAC commented: "Henry Tajer, CEO, Dentsu Aegis Network ANZ and Reg Davidson, CFO, Dentsu Aegis Network ANZ are leaving the company with ef...
