allaboutoutdoor.com Bureau, New Delhi
It’s sleek, it’s refined and it’s customisable. Peugeot wants motorists to discover the new 108 model on fuel pumps at their local forecourts. The UK wide campaign is running across 208 forecourts and includes a mix of roadside and supermarket locations.
The strategically placed advertisements are situated at forecourts within close proximity to a dealership. Each forecourt displays an individual AdNozzle design with the name of the relevant Peugeot dealership placed upon it.
By running the campaign around its dealership locations, Peugeot enjoys the dual benefit of raising brand awareness and also being ideally placed to drive up sales of the 108 model.
Colin Malone, Group Account Director, Universal McCann Manchester commented: “We chose AdNozzles as they enabled us to speak to potential car buyers as they stopped for fuel and tell them about the new Peugeot 108. Not only are AdNozzles superb for directly engaging with motorists - the target audience, but they also allowed us to personalise the messaging locally and direct motorists to their closest Peugeot dealership.”
Greg Anyon, CEO, T4media confirmed: “What a pleasure to be working with Peugeot on such an important launch and engaging their target audience in such an effective way. Supporting the Peugeot dealer network is all about driving sales so taking this kind of hand-in-hand approach with the manufacturer positions dealerships beautifully to stand out at a hyper-local level.”