National Stories

Marriott's new campaign ‘Here’ urges you to go out again

21, September, 2022

Aarti Pahwa, New Delhi

An industry-first Interactive Immersive Anamorphic installation, a real combination of OOH + Digital + experiential, executed by Inventech, a Laqshya Media Group company, celebrates the return of travel through the unscripted moments missed by travellers

Introduction

To celebrate the return of travel Marriott International's award-winning travel programme and marketplace has unveiled 'Here', its latest Asia Pacific campaign. Building on Marriott Bonvoy's global tagline "Where Can We Take You", it showcases the little unscripted and relatable moments missed by travellers worldwide.

Travelling can be about fabulous bucket-list destinations, dining in world-class restaurants, or local food at hawker stalls. However, Marriott recognises that there are likely also those unexpected, spontaneous, and perhaps some less-than-perfect but memorable moments. With the new Marriott Bonvoy campaign, the company aims to inspire travellers to embark on their next journey in the Asia Pacific. As a part of the campaign, an immersive anamorphic installation is done at Cyber Hub, Gurugram, and Phoenix Mills (Palladium) in Mumbai till 26th September 2022.

Campaign Details

The breath-taking hero video was shot across Malaysia, Indonesia, Japan, and New Zealand along with localized videos specially shot across India which were converted into immersive anamorphic content. These videos celebrate the power of travel with moments everyone can relate to; from trips to beach destinations or mountains, the local videos capture cities such as Chennai, Bengaluru, Mussoorie, Gurgaon, Kochi, and Goa. Marriott Bonvoy invites travellers to take their next trip and revel in these spontaneous travel moments. The industry-first interactive anamorphic installation which helps bring these videos alive is created by Inventech, a Laqshya Media Group company.

Key Quotes

Khushnooma Kapadia, Senior Area Director of Marketing, South Asia, Marriott International, said, "We are excited to launch this anamorphic 3D outdoor installation in India to showcase our newest 'Here' campaign for Marriott Bonvoy. As an organization, we are constantly innovating to find new-age communication vehicles customized for an audience that has the appetite to consume narratives that appeal to their evolved sensibilities. Our members are now eager to travel and get back on the road, and with this immersive activation, we want to help them discover all the places and experiences our hotels have to offer. This is an attempt to engage with our audience in a high impact visible format with the travel content we have developed."

Sommnath Sengupta, CEO of Inventech, a Laqshya Media Group company, said, "The 3D DOOH format is extremely dynamic and engaging. It changes the relationship with the recipient as it is impossible to go by without noticing it. It is changing the way people interact with advertisements; it's futuristic. With the right amalgamation of art, science, and technology, our super-skilled, experienced, passionate team has created this best-in-the-class user experience for Marriott Bonvoy TG. Our immersive content ideas and interactive storytelling solutions for our clients with cutting-edge, next-generation technology differentiate us from the others."

Past Experience of Laqshya Media

Tags :  Laqshya Media Group Inventech Marriot International Where Can We Take You Here Khushnooma Kapadia Sommnath Sengupta DOOH 3D

CALL TO ACTION BASIS THIS NEWS ARTICLE

Other Related News

Most Read Stories