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Pescafresh knocks on Mumbai and Pune doors with its new campaign

16, September, 2022

Aarti Pahwa, New Delhi

The new marketing initiative promotes Pescalive; targets more than 50,000 households across Mumbai and Pune.

Introduction

Gone are the days when we just saw an image on the web or app and bought our food and groceries. With PescaLive, it doesn't get fresher. Every morning, Pescafresh brings to its customers, the freshest catches from the coasts locally and globally and home-deliver the same as they buy it off the online sale. From red snappers to ghol fish, pomfret to surmai, live mud crabs, lobsters, squids and the Norwegian Salmon, if it's fresh, it'll be on Pescafresh's shelf on sale.

Recently, Pescafresh has rolled out a BTL activation 'Fresh Matlab Live' which focuses on promoting the world's first live digital market in the seafood and meats category - Pescalive.

Campaign Details

The campaign is live in Mumbai and Pune and will target more than 50,000 households with door tag branding and 7,000 no parking boards across the two cities.  The focus is to create visibility, catch people's attention and acquire potential customers through an attractive offer. In the first phase of the activity, Goregaon (E, W), Thane, Andheri (E, W), and Powai will be catered. In Pune, the target areas are Baner, Magarpatta, and Koregaon Park. An online BTL brand activation is also being done at the society gates in these areas.

Pescafresh has fully equipped fulfilment centres across Mumbai and Pune and the BTL logistics plan has been designed keeping in mind the same.

Key Quote

"We wanted to penetrate into customers' homes with the right messaging, but without being too intrusive, which is why we chose this medium. The main objective of this campaign is to put the spotlight on the Pescalive platform and communicate the brand message to the customers. The idea is not only to be seen by the target audience but to create a top-of-mind brand recall. Till now, we have had more than 75 live sessions on Pescalive, which streams on our app daily. We are committed to bringing transparency to all our buyers and ensuring that what they see on our digital platforms is exactly what they receive, quality-wise. Using technology in the right way to focus on customer delight will be our key to success. It is like having a shop in your living room," said Sangram Sawant, Founder, Pescafresh.

Tags :  OOH Pescafresh BTL Activation Pescalive Fresh Matlab Live Sangram Sawant

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