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Delfrez rings in Onam festivities with its innovative activation at Trivandrum Airport

12, September, 2022

Aarti Pahwa, New Delhi

The brand weaved together a unique gifting experience and surprised passengers travelling from Bangalore and Kochin to Trivandrum on the 7th of September with special gift hampers.

Introduction

Airports are breathing new life into one of the oldest traditional media in marketing, OOH or out-of-home advertising. All over the world, advertisers are experimenting with technologies to have more meaningful exchanges with a mobile and connected population, constantly on the go. The airport is one of the most premium outdoor locations, the gateway to nations and cultures.

As Kerala sets to embrace Onam - its biggest annual festival, Delfrez wanted to wish its discerning customers on Onam uniquely. By giving pleasant surprise through a gift hamper created for the occasion. Therefore, a one-day activity was conducted at Trivandrum Airport on 7th of September.

Passengers travelling from Bangalore and Kochin to Trivandrum on the 7th of September received surprise gift hampers from the brand on their designated luggage belts. An announcement was made directing flyers to the belt requesting them to pick up the Delfrez boxes from the conveyor belt. A photo-op section rounded off the activity.

Each surprise hamper includes a pen, greeting card (thank you note from the brand), hand-crafted Nettpattam, Banana Chips, Sarkara varatti, key chain, and fridge magnet. All these items were put in a specially designed box for Onam. The idea was to surprise the flyers while waiting for their luggage at the conveyor belt. All permissions were procured directly from the Airports Authority of India.

Key Quotes

MVR Krishna Prasad, Vice President, Suguna Foods, said, "Kerela is Suguna Group's biggest market in terms of retail presence. Onam being one of the biggest festivals for Keralites, we thought of a unique way to wish our discerning customers to show gratitude for their continued support and love for the brand. Along with Team BMeG we came up with the idea of using a conveyor belt at the airport to deliver the surprise box to the customer. The happy reactions and smiles from the passengers say it all."

Speaking on the activation Shailesh Prakash Loni, National Head- OOH, Bharat Media Group, said, "We at Bharat Media Group, believe in providing novel, creative solutions to our clients. Our association with Delfrez is firmly based on this principle. We created an exceptional and exciting experience at the Trivandrum Airport for this activity. We used a conveyor belt to deliver the specially designed Delfrez boxes (for Onam) for each passenger who boarded the designated flights."

"Any activation at the airport is always a big task for security reasons. Also, keeping in mind the tight timelines for the activity, the BMeG Team executed it successfully," added Loni.

Tags :  OOH Activation Trivandrum Airport Bharat Media Group Delfrez Suguna Foods MVR Krishna Prasad Shailesh Loni

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