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Former Ecosys OOH Founding Partners reveals OSMO- India’s 1st Omnichannel location-based advertising agency

31, August, 2022

Bureau, New Delhi

Nipun Arora, Hardik Kapdi & Mangesh Shinde have collaborated to launch the omnichannel location-based advertising agency - OSMO.

Introduction

Former Ecosys OOH Founding Partners (later acquired by Publicis Groupe), have collaborated and joined hands yet again to disrupt the location-based advertising ecosystem. OSMO is India's 1st Omnichannel location-based advertising agency to bridge the gap between offline & online by challenging the traditional methods with extensive use of AI & ML.

With the explosion of data in the past few years, the agency aims to channelize this opportunity to deliver meaningful and engaging experiences which dives beyond ROI and move the consumers on-the-move to take action. OSMO provides an offering in OOH, location-based digital media and a multidimensional omniverse ecosystem.

The founding team has a collective experience of 50+ years and demonstrated work for range of marquee brands from Renault, Jeep, Zee, Colors, MX Player, Ola, Myntra, SBI Life, Sundaram Finance, Mastercard, Citibank, GSK, Mother Dairy, HP, Microsoft, Idea, Vodafone.

Key Quotes

Commenting on the launch of OSMO, Mangesh Shinde, a data scientist from IIIT Bangalore said, "The top of one mountain is the bottom of another. Having successfully established a robust ROI model in OOH space way back in 2015, time has come to bend the rules of the game. LOC8, our proprietary planning platform in integration with sophisticated ML models, provides a single view of the consumer from a location perspective. Thus, enabling the audience-first approach for effective omnichannel targeting."

Hardik said, "It's time for us to define the value and not the price. The OOH media landscape has been changing rapidly but the way of approaching consumers in the industry still has a very primitive approach. In my journey of growing businesses from scratch to multicore entities across diverse categories, I believe omnichannel is the new normal and Osmo strives to drive these offline & online metrics."

Nipun Arora added, "Ushering in the new era of marketing where the status quo is constantly challenged, we have created a unique platform that mends all past broken promises of this industry. We are new-age entrepreneurs that come from different geographies, culture and background hence making diversity as our key strength. I really look forward to working with my old-but-new partners and disrupting the market yet again."

Tags :  OOH OSMO Mangesh Shinde Hardik Kapdi Nipun Arora Ecosys OOH

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