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Volkswagen Virtus rekindles the thrill of driving with its new OOH campaign

14, July, 2022

Aarti Pahwa, New Delhi

The campaign executed by DDB Mudra Group communicates the passion of an enthusiast of driving the striking, exhilarating and German-engineered new Volkswagen Virtus.

Introduction

It isn’t often a car that gives one goosebumps but, with the new Volkswagen Virtus, can the Wolfsburg marque deliver just those? The new Volkswagen Virtus steps into the dwindling premium sedan space as an all-new model. Built on the new MQB-A0-IN platform just like the Taigun which was launched last year, the Virtus is a distinctly stylish sedan that offers a combination of unique design and eye-catching features.

Campaign Details

The striking, exhilarating and German-engineered new Volkswagen Virtus aims to reignite the premium midsize sedan with its ‘Big by’ design, performance, safety, connectivity, convenience, and comfort. The Virtus is a true Volkswagen developed on the core DNA of the brand of build quality, safety, and fun-to-drive experience and each element has been captured through the new OOH campaign.

The campaign by DDB Mudra targeted important key locations in Delhi, Mumbai, Kolkata, Lucknow, Indore, Jaipur, Ahmedabad, Baroda and also strategically picked sites installed on arterial roads of all the cities. Various kinds of traditional formats were used such as FOB, Billboards, Hoardings, Gantry, Public utility, Unipole, Metro Panel, Railway Bridge Panel.

The campaign ensured its effectiveness and the reach to its desired target audience. Executed in a diligent manner indicated that the core aim of this campaign was to surpass the expected reach which indeed makes it a successful one.

Key Quotes

Abbey Thomas, Head of Marketing & PR, Volkswagen Passenger Cars India commented, “With the launch of the new Volkswagen Virtus, our intention was to showcase the potential of the premium midsize sedan segment. The Virtus boasts of a striking design, exhilarating performance and German-engineered built and safety that has the ability to reignite the segment. Our communication positioning for the Virtus ‘Hello Goosebumps’ has been rightly captured by our partner DDB Mudra Group in reaching out to our intended consumers. The combined efforts have elevated the excitement and thrill of driving sedans paving the way for an introduction truly befitting of the Virtus.”

Speaking on the work, Pallavi Chakravarti, Creative Head – West, DDB Mudra said, “This sedan looks like a dream and drives like one too. ‘Hello Goosebumps’ captures the essence of the Volkswagen Virtus in a simple, visceral campaign that every passionate driver will undoubtedly relate to.”

 

Past Experience of DDB Mudra Group

Tags :  DDB Mudra Group OOH Volkswagen Virtus Hello Goosebumps Pallavi Chakravarti Abbey Thomas

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