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Hombale Films’ OOH punch to promote Yuvarathnaa

14, April, 2021

Aarti Pahwa, New Delhi

Hombale Films, in association with Khushi Advertising, delivers a power-packed OOH movie marketing campaign for Yuvarathnaa.

Introduction

To create a certain level of excitement through outdoors before the release of Yuvarathnaa, Khushi Advertising along with Hombale Films, collectively brainstormed and evaluated various innovative options for outdoor. The objective was to create buzz around the release of Yuvarathnaa and ensure maximum viewership for the same.

Campaign Details

An innovative bus shelter has been cleverly designed so that the main lead of the movie, Puneeth Rajkumar, can be seen doing push-ups in a well-lit 3D Jiggler cut-out frame attached to the bus shelter branding board, that stands out and is a definite eyeball grabber. This bus shelter is at Maruthi Mandira, Vijayanagar, one of the busiest bus stops in Bengaluru.

An innovative outdoor hoarding perfectly complements the bus shelter innovation. Two billboards, one above the other, placed conspicuously at Hebbal Junction, Bengaluru, depict the fun element of the movie, with the protagonist's feet swaying in a fun dance move. It is a great match to the bus shelter innovation, as together they stand for the power, enthusiasm and energy of the youth.

Apart from this, they have also promoted the movie in a big way with multiplex advertising and mall branding sites in 8 cities in Karnataka and in Hyderabad.

Key Quotes

Chaluve Gowda - Partner, Hombale Films, is positive that this promotion campaign will deliver the right amount of awareness they desired. "Hombale Films is known for its hard-hitting movie content. Along with strong content, a movie always benefits from the push that good promotional campaigns can provide. Campaigns like these, ideated and executed by our movie marketing agency, Khushi Advertising, which use innovation and reach, arrest the viewer's attention immediately and get etched in their memory. We have been getting a lot of positive feedback about the campaign which has delivered on its promise of reach and impact."

Opining on the ideation behind the campaign, Mr. Vishnu Telang - CEO, Khushi Advertising said, "As ambient advertising specialists, one of the first things we do is understand what our client's objectives are and then work on those to design campaigns that deliver maximum impact. This campaign demanded creating a visual impact which would encapsulate 'the power of youth' and be striking and powerful. This campaign, covering the innovative bus shelter, outdoor hoardings, multiplexes and mall branding is being very well received by the viewers. We are proud to be associated with Hombale Films and always look forward to delivering high-impact, eye-catching campaigns to all our clients."

Past Experience of Khushi Advertising

Khushi Advertising has worked with the below mentioned clients in the past

Tags :  OOH Khushi Advertising Hombale Films Puneeth Rajkumar Yuvarathnaa

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