Aarti Pahwa, New Delhi
Following a competitive multi-agency pitch, Madison Media has been awarded the media mandate for Weikfield. The account size is estimated to be Rs. 25 crores. The agency will handle the entire media mandate including Print, Television, Cinema, and Outdoor.
Started by three brothers in April 1956, Weikfield has been spreading sweetness among its consumers through a diverse portfolio of quality food products. With two state-of-the-art manufacturing units in Pune and one in Himachal Pradesh, the company aims to produce and market trusted food brands with the highest standard of international quality for consumers in the Indian and global markets.
Speaking about the partnership with Madison Media, DS Sachdeva, CEO, Weikfield says, "We are excited to have Madison Media team on board to handle our media mandate. The team at Madison mirrors our ambition for the brand, making them the perfect partner for us. We are confident that Madison Media with their deep experience in the category and strategic expertise in providing integrated solutions; will contribute significantly to our journey to help Weikfield become one of the most loved food brands in India. We look forward to a great association and long partnership with Madison Media."
On this new acquisition, Vikram Sakhuja, Group CEO, Madison Media & OOH, said, "Weikfield is a brand we have grown up with and has great legacy. It is a matter of pride and privilege for us in Madison to be entrusted with bringing renewed momentum to the brand in Media."
Says Vanita Keswani, CEO, Madison Media Sigma, "Delighted to be working for India's leading food company - Weikfield. We look forward to partner with them in the relaunch stage and create memorable campaigns along the way."
Madison Media has also executed campaigns for the below mentioned clients in the past: