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Madison Media among world's top 5 successful independent agencies in RECMA ranking

28, July, 2020

Aarti Pahwa, New Delhi

The agency has the highest country market share of 11.1% amongst largest independent agencies of the world.


Madison Media has been ranked 5th in Recma's Top 16 independent ad agencies list in the globe. RECMA is an independent company that publishes various media agency reports on a global scale, thus helping the top 500 global advertisers in their decision-making and sourcing of agencies. Founded in June 1991, RECMA collects and analyses data from over 1400 media agencies across 90 countries.

Key Quotes

Overwhelmed Sam Balsara, Chairman, Madison World expresses, "It's the faith and trust of our clients that have helped us grow over the last 33 years. I'm also proud and thankful to all Madisonites, past and present who have been a part of this journey and help continue to grow our agency. Over the years, we've scaled up and continue to do so keeping the Madison values at the core of our work. This discovery is indeed good news for us, coming in the midst of Lockdown!"

Excited about this news, Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH says, "We always knew we were India's largest Independent. For RECMA to crown us largest Market Share Independent in the World, and 5th largest in Size is awesome. I have always believed that Media is a local game, built on local market expertise and relationships. Madison has always had a stable and highly respected leadership team. The rigour and excellence we have drilled into our people have made us probably the industry's best talent pool. But the ones we have most to thank are our Clients who have stayed with us for years and from whom we have learnt so much."

Blue chip clients of Madison Media

Madison Media handles media planning and buying for the below mentioned clients

Tags :  Madison Media Sam Balsara Recma Vikram Sakhuja


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