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Laqshya Media Group appoints Vikram Hemdev as COO of Laqshya Hyderabad Airport Media

06, July, 2020

Aarti Pahwa, New Delhi

Vikram comes in place of Shashi Sinha who has helmed Hyderabad Airport Media for over 10 years.

Laqshya Media Group brings onboard Vikram Hemdev as COO - Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group. He joins Laqshya Media Group from Times OOH where he was the Business Head - Traditional Out of Home & Trading. He also successfully handled the Delhi Airport & Mumbai Airport advertising business during critical junctures.

Vikram is coming in place of Shashi Sinha who has helmed this business for over 10 years. Shashi has had a 12 years long and successful stint at Laqshya Group with all their business divisions – media assets, OMI and Hyderabad Airport.

Vikram Hemdev’s journey

With a career spanning over 18 years, Vikram is an out-of-home media specialist with a rich & wide-ranging experience across the Media & Advertising landscape, Sales & Marketing, Business Operations and P&L Management. Vikram has been associated with the Bennett & Coleman Group for more than a decade handling multiple responsibilities across Radio, Activations, Airport Advertising & Traditional OOH. In the past he has worked with organisations such as Mercedes-Benz, McCann, Ogilvy, Indian Express & Mphasis. 

Key Quotes

Atul Shrivastava, CEO, Laqshya Media Group said, "Laqshya Media Group is very happy to welcome Vikram Hemdev as the COO of LHAMPL. Post lockdown the demand for travel is seeing a steady increase and air-travel is seen as one of the safest modes of transport. The dwell time at airports has increased significantly & consumers are more alert than ever. A lot of brands have already positioned themselves at Hyderabad Airport keeping the new normal in mind & it is only poised to increase further, very soon! At this juncture we are delighted to have on board Vikram's expertise and fresh ideas. I am sure he will take LHAMPL to greater heights. We wish him every success."

About his new role, Hemdev, says, "I am very happy to be a part of Laqshya, especially at a time when the OOH industry is going through a reset. The next few months are the most challenging and all our collective experiences are going to get thoroughly tested. I am looking forward to add value, rebuild the airport advertising business, move it in a positive direction and hopefully set new benchmarks."

Tags :  Laqshya Media Group Hyderabad Airport Atul Srivastava Vikram Hemdev

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