Aarti Pahwa, New Delhi
T imes OOH is on board to help display messages of love to people at Terminal 2 Mumbai International Airport. '#SendingLove' aims to be a global initiative that promotes messages of love that unite communities all over the world during the fight against the effects of COVID-19.
This initiative features user-generated messages of love and unity, displayed on DOOH screens worldwide with the strength of social media ensuring that the messages are also seen by millions at home.
Mumbai International Airport is among the busiest in the world, recording a footfall of over 50 Million Passengers in the last financial year, Times OOH's impactful presence along with high visibility was able to deliver a significant lift to the campaign.
"We are delighted to be on board and displaying messages of love and unity from around the world to the people at Mumbai Airport. Despite the constraints of lockdown, it is great to see the out of home community coming together to fight the effects of Covid-19, and social distancing in particular, with a campaign that connects and reassures people that we are in this together," said Times OOH's spokesperson.
Frank Bryant, Group Chief Operating Officer, Talon, said, "It's great to see an initial idea to share love between countries grow into a powerful multi-channel concept. Centrally coordinated by our Plexus team, the collaboration from our global network, and the industry as a whole, has been truly inspirational. The willingness to make this happen by all has delivered a media first for user generated OOH creative whilst raising money for the global COVID-19 Solidarity Response Fund,"
On this, Tom Goddard, President, WOO, said, "It is great to see Out of Home companies coming together to respond to the crisis, and tackle the often-profound effects of social distancing with messages of love, community, and reassurance during this worrying time. The World Out of Home Organization is determined to play its part in supporting members and we thank the global OOH community for playing their role during this pandemic. Together we can make a difference."