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Gearing up for post-Covid era! Kotak Mahindra Bank launches India's 1st zero-contact, video KYC savings account through OOH

25, June, 2020

Aarti Pahwa, New Delhi

Executed by Platinum Outdoor, Kotak Mahindra Bank’s OOH campaign starring Ranveer Singh is an initiative that enables customers to open a Kotak 811 savings account in a completely digital, paperless, and zero-contact manner from home.
  • Billboard | Traditional Media #Andheri WEH, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Parvez Khan | Accord Advertising
    Contact Details: 9892164010 | parvez@accordadvertising.com
  • Bridge Panel | Traditional Media #Bandra WEH, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Santosh Smith | Capital World Media
    Contact Details: +91 7738331222 | santosh@capitalgroup.me
  • Billboard | Traditional Media #Kalanagar Flyover on WEH, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Mahesh Behera | Bright Outdoor Media Pvt. Ltd.
    Contact Details: +91 9930252008 | brightoutdoor@gmail.com
  • Billboard | Traditional Media #Kalanagar Flyover on WEH, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Billboard | Traditional Media #Kalanagar Flyover on WEH, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Murtaza Hakim | Icon Ad Network (P) Limited
    Contact Details: +91 9167350052 | icon@iconadnet.com

Introduction

After championing inclusive banking with #IndiaInvited in 2018 followed by a sequel #DreamsInvited celebrating the audacious dreams of billion-plus Indians, Kotak Mahindra Bank has teamed up with Ranveer Singh yet again this time to encourage India to #BankFromHome.

As a part of Kotak's larger 'Bank from Home' initiative, Kotak 811, is a digital savings account provides customers with a zero-contact video KYC facility to open a full KYC, full-service 811 savings account instantly from the comfort and safety of one's home.

Campaign Details

In Unlock Phase 1, people have begun venturing outdoors and traffic snarls made a comeback as few companies and other services opened in several parts of the country. Since local train services in Mumbai haven't fully resumed, citizens are left with no option but to choose roads to travel. Taking stock of the situation, Platinum Outdoor, took up the challenge and devised an OOH strategy in tandem with evolved lifestyle, consumption behaviour and OOH movement. After studying the change in speed patterns across the city, locations were identified to attract the target audience (TG). The new OOH movement amongst the TG were carefully studied from an OOH perspective. Impactful large formats were carefully identified, selected and deployed at high traction sites in Mumbai from Lower Parel to Jogeshwari. The campaign creative featured Ranveer Singh along with the Brand logo and message. This campaign was active for a short period to gauge the audience response to the OOH campaign and increase client confidence in the OOH medium.

Key Quotes

Speaking about the campaign, Elizabeth Venkataraman, Joint President - Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank said, "We are now living in a very different world and as a pioneer in digital banking, our focus has been on enabling our customers to transact safely & securely in a zero-contact manner. We are delighted to have introduced India's first zero-contact, Video KYC savings account through which Kotak customers can now open a full-fledged savings account from the comfort of their home without the need for a visit to the branch or in-person interaction. While the campaign is being driven by digital media, with the lockdown gradually being lifted, we decided to selectively include OOH media in our campaign targeting key, high-impact locations in Mumbai."

Dipankar Sanyal, CEO, Platinum Outdoor said, "We always believed that OOH campaigns would pick up once the Unlocking phase starts. Kotak Bank has always been known for doing great outdoor campaigns. We managed to carve an impactful once again. The campaign was executed during our WFH status. It's been a great learning experience."

 

Past campaigns of Platinum Outdoor

Tags :  Platinum Outdoor Kotak Mahindra Bank Ranveer Singh Elizabeth Venkataraman Dipankar Sanyal Kotak 811

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