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WooHoo’s new digital screens find prime spot on Canopus Mall Surat

25, June, 2020

Aarti Pahwa, New Delhi

DOOH medium makes inroads over traditional OOH via the launch of Digital screens as a first in Canopus Mall Surat.

Introduction

Surat based WooHoo has launched two new screens at Canopus Mall Ghod Dod Road Surat. In order to seek people's attention, 20×10 ft and 16×8 ft screens have been placed facing towards streets and potential brands like Adidas, Skechers and some jewellery stores.

The new screens are capable of broadcasting different advertisements at the same time, and provides national and local brands with the exciting proposition of capturing the attention of shoppers in and out of the mall.

Key Quote

Monik Madhwani, Director -WooHoo Screens, said, "We are very delighted to launch our digital screens at Surat's most premium Canopus Mall. We are happy that we could cater to such media opportunity. We believe in "value branding" and we live by it and this approach has helped us attract new clients. With these new media, we are excited on the challenges and geared up to deliver value and results for brand.  Hence, our focus is to stick to the core of big ideas and strengthen the digital strengths on user experience design and creative ideas for DOOH. With the digital media increasingly playing a larger role in helping the consumer for choosing brands over the other, it would be a great journey for us to be a part of. We intend to implement a strategic approach and work towards a different audience perception by making the media platform a unique experience for Brands."

Talking about selection of location, Monik, said, "We found this as a potential site. We were already in talks with the management of mall before the lockdown was announced. Now that the situation has relaxed, we thought it is right time to come back and unlock true potential of DOOH in new normal." 

Tags :  DOOH WooHoo Screens Monik Madhwani Canopus Mall Surat

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