National Stories

DAN India’s Hyperspace Launches Information Signage Program

15, May, 2020

Aarti Pahwa, New Delhi

The program offers a bouquet of solutions that will enable social distancing, safety and hygiene across eleven touch points. A set of collateral designs on notable do’s and don’ts are also a part of the program.

O

pen spaces, no meeting rooms, fewer employees, one person at a time, marking out spacing with sticky tape, no cafeteria, no sharing computers - these are some of the new workplace norms companies across are trying to bring in. All these years, progressive organisations across the world were redesigning workplace interiors for employees to feel more at home. But post the coronavirus outbreak and lockdown, the reverse is happening - companies are now having to ensure that employees' homes are more workplace-like! Organisations today are striving hard to redesign their work spaces to be able to maintain social distancing and adapt to the new normal.

In an endeavour to support the organisations efforts towards safeguarding their staff, customers and clients, Hyperspace, the shopper marketing consultancy from Dentsu Aegis Network, has rolled out an Information Signage Program. The program offers a bouquet of solutions that will enable social distancing, safety and hygiene across eleven touch points. A set of collateral designs on notable do's and don'ts are also a part of the program.

The eleven touch points include the entry gate, stairs, elevators, reception, washrooms, meeting rooms, cabins, walking areas, cubicles, general seating areas as well as the cafeteria. Moreover, these flexible and quick solutions can be implemented with much ease across all types of offices.

Speaking about the newly launched program, Sandeep Sawant, Associate Vice President, Hyperspace, said, "Covid-19 has altered our life and we just can't afford to snap back into old ways especially when the risk of the virus is still hovering over us. While safety is of utmost importance, gaining momentum in business is also essential. In the midst of multitasking, being hyper vigilant always may be challenging for any organisation, that's where Hyperspace steps in and supports clients with the Information Signage Program. Leveraging DAN's PAN India presence and strong legacy, Hyperspace will deliver this offering to corporate offices, branch offices, regional offices, factories as well as dealer outlets."

"One of the recent surveys revealed that 93% employees are stressed about returning to office, fearing that health could be compromised. In such a situation, it's imperative for any organisation to acknowledge these sentiments and indulge in offerings like the Information Signage Program. After all, happy employees are more productive than the ones surrounded by concerns. We're living through unprecedented times, and unusual circumstances call for extraordinary measures. By implementing a handful of extreme protocols, we'll survive this pandemic together and emerge stronger," said Haresh Nayak, President, Posterscope APAC and COO Media Brands, DAN India.

Tags :  Dentsu Aegis Network Hyperspace Haresh Nayak Sandeep Sawant Posterscope

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