Aarti Pahwa, New Delhi
eteran ad man Pratap Bose, chairman and founding partner, The Social Street, has left the organisation. When contacted Bose accepted that he had quit the agency in April, but refused to comment further. Bose is yet to announce his future plans.
Mandeep Malhotra will be taking charge of The Social Street in the wake of Pratap Bose stepping down as the Chairman and Founding Partner. However, a decision is yet to be made on how much share Malhotra would now be holding in the company.
While confirming this development, Mandeep Malhotra, said, "He has been a great support in building the brand Social Street. I wish him the best, always".
Bose had co-founded The Social Street along with Mandeep Malhotra in 2015. Prior to launching The Social Street, Bose was chief operating officer at DDB Mudra Group. He has also worked with Ogilvy as CEO.