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Haresh Nayak promoted to APAC President and COO for DAN’S media brands in India

30, April, 2020

Aarti Pahwa, New Delhi

However, he will continue to report into Anand Bhadkamkar, CEO, Dentsu Aegis Network India for his existing India responsibilities as well as for his expanded role in India.

D entsu Aegis Network has promoted Haresh Nayak to President, Posterscope Asia Pacific, in addition to his current role as Managing Director of Postercope India. Based in Mumbai, Haresh will report into Ashish Bhasin, Dentsu Aegis Network Asia Pacific CEO and Stephen Whyte, Global President of Posterscope. Nayak to also oversee Operational Excellence as COO Media Brands for DAN India.

In  his  expanded role for APAC, Haresh will be driving long-term, sustainable growth by bringing automation, intelligence and accountability  into  the business.  He will  concentrate on  enabling the  regional market with  focus on client needs and growth opportunities while optimising operations.  The role will take effect immediately.

Haresh Nayak's journey

Haresh brings with him more than two decades of experience in leading businesses across OOH, Shopper Marketing, Ambient, CSR, Celebrity and Sports management. He joined Posterscope India in 2008 as General Manager to launch the brand in the market. He subsequently grew the brand further and launched four additional brands - Brandscope, Hyperspace, PSI and Ambient OOH, under the Posterscope Group India.

Key Quotes

On the appointment, Ashish Bhasin, Dentsu Aegis Network Asia Pacific CEO, said, "Haresh has built a solid career at Dentsu Aegis, from launching Posterscope 12 years ago, to transforming the business to one of the top agencies in India today. In the two decades that I've worked personally with him, he has proven himself to possess strong business acumen and extensive management experience. He is one of the most hard working and committed leaders I know and is well-placed to lead Posterscope Asia Pacific on to the next chapter as we evolve our integrated Dentsu Aegis business in the region."

Stephen Whyte, Global President, Posterscope, said, "Asia Pacific continues to be a huge market for OOH advertising as emerging economies within this region power growth. We see an exciting change and growth in the OOH space, where our expertise in dynamic digital OOH continues to differentiate our offering. Haresh has strong specialist background and is a strong advocator of innovation. With him on board, Posterscope Asia Pacific will continue to push boundaries to deliver creative OOH experience for our clients.

Haresh said, "Posterscope is the world's leading location-based marketing specialist with data, technology and infrastructure. I look forward to bringing future ready solutions that will bring in intelligence, accountability and ROI to our client's business across Asia Pacific. Asia Pacific is the key region for Dentsu Aegis Network and from an OOH industry point of view the biggest potential market. Having been a part of the company's journey for over 10 years, I embrace this new chapter with a lot of excitement and honour."

Anand Bhadkamkar, CEO DAN India said "As the media landscape continues to change and evolve, it is imperative that our media operations are structurally aligned to continue meeting our clients' needs. Driving automation and operational excellence within the businesses and ensuring that our teams, our processes and our systems continue to work in an agile, more integrated and less complicated way, is of paramount importance to help maximise the impact we deliver for our clients. Haresh has tremendous experience in the industry and has successfully driven Posterscope Group India to growth and excellence. His experience makes him the most suitable choice to lead this initiative."

Accounts handled by Haresh Nayak in the past

Tags :  Haresh Nayak POsterscope India Dentsu Aegis Network Anand Bhadkamkar Stephen Whyte Ashish Bhasin


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