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DSP MF OOH campaign urges people to take simple actions in the fight against Coronavirus

02, April, 2020

Aarti.Pahwa, New Delhi

Public awareness campaign highlights 4 simple actions that can help protect against #Covid19.
  • Metro Bridge... | Traditional Media #Sikanderpur, Gurgaon
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Unipole | Traditional Media #Golf Course Road, Gurgaon
    Media Price: Confirm pricing with media asset partner.
    Contact Person: | Ad Growth Media
    Contact Details: |
  • Unipole | Traditional Media #Bandra Link Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Feroz Khan | IN & OUT Multimedia Pvt. Ltd.
    Contact Details: +91 9867777900 | feroz@inandoutindia.com
  • Bridge Panel | Traditional Media #Sion, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Kalpesh Vora | Creation Publicity Pvt. Ltd.
    Contact Details: +91 9833801011 | kalpesh@indiacreation.com
  • Bridge Panel | Traditional Media #Mahim Causeway, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Shakti Singh | Rajdeep Publicity P. LTD.
    Contact Details: +91 9325115072 | shakti@rajdeeppublicity.in
  • Foot Over... | Traditional Media #Bandra Link Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Aseem | Proactive In & Out Advertising Ltd.
    Contact Details: +91 9004415503 | krupaproactive@gmail.com
  • Smart Bus... | Traditional Media #CST, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sanjeev Chaudhary | Laqshya Media
    Contact Details: +91 9769626223 | contact@laqshyagroup.com
  • Unipole | Mall Media #DLF Cyber Hub, Gurgaon
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • LED Screens | Commercial Complex Media #Gurgaon IT Park, Gurgaon
    Media Price: Confirm pricing with media asset partner. Part of a Set Plan for Days
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Digital Signage | Mall Media #DLF Cyber Hub, Gurgaon
    Media Price: Confirm pricing with media asset partner. 10 sec in every 3 min one slot to be sold in 350000
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Unipole | Mall Media #Ambience Mall, Gurgaon
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sonia | R.S.Ad Agency
    Contact Details: +91 9811124378 | sonia_rsad2006@yahoo.co.uk
  • Public Utility | Traditional Media #MG Road, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Bus Shelter | Traditional Media #Bandra Link Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Manish Khandelwal | Times OOH
    Contact Details: +91 9910346663 | manish.khandelwal@timesgroup.
  • Bus Shelter | Traditional Media #CBD Belapur, Navi Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: M.V.Murali | Ronak Advertising
    Contact Details: +91 9821520433 | ronak.mum@gmail.com

Introduction

D SP Mutual Fund was already running an outdoor awareness & educational campaign on equity linked saving schemes - BACHAO through March. Given the environment, the firm also launched an OOH campaign to spread awareness on how to protect against Covid 19 through Billboards and Bus Shelters in Mumbai. Maybe in a way, for the brand, it was a different, contextual way of extending the thought behind ‘BACHAO'.

Campaign Details

The brand also connected with BMC to extend support and subsequently also with BEST who then used DSP's OOH creatives on many buses across Mumbai. The brand is also actively extending this effort through many more touch points across Mumbai over the coming days.

The campaign is being run in partnership with Milestone Brandcom, who helped plan and execute it. The highlights of the campaign are attention grabbing one-word headlines like WASH, CLEAN, COVER and AVOID along with contextual messages to explain further and BMC's Twitter handle, relevant Website and a helpline number to help people in case of any emergency.

The awareness campaign was meant to reach out to as many people as possible, so the brand did not focus only on their own target group for this campaign. They considered high footfall and eyeball zones, including arterial roads, residential areas, popular markets, shopping complexes, high-volume traffic zones among others. Using Milestone's strategical planning expertise, the campaign was executed across Mumbai.

Key Quote

Abhik Sanyal, Head-Consumer Marketing, DSP Investment Managers said, "DSP's strong belief in always doing the right things continues to be our guiding light even at a challenging time like this. This campaign is our small contribution to generate awareness on how to protect against the Coronavirus (Covid 19). We hope people can remember and benefit from the simple messages we've put out and that everyone is doing all they can to keep themselves safe and healthy."

 

Tags :  Milestone Brandcom DSP Mutual Fund Abhik Sanyal OOH Bachao

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