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Sony BBC Earth promotes docu-series ‘Climate Change - The Facts’ through OOH

19, March, 2020

Aarti Pahwa, New Delhi

High traffic locations in Mumbai and Delhi were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catching and innovative OOH campaign.
  • Unipole | Traditional Media outside Malls, Commercial Complexes, DLF Cyber City, Gurgaon
    Media Price: INR 10,00,000 PM
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Unipole | Traditional Media #DLF Cyber City, Gurgaon
    Media Price: INR 7,00,000 PM
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Unipole | Traditional Media outside Malls, Commercial Complexes, DLF Cyber City, Gurgaon
    Media Price: INR 10,00,000 PM
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Unipole | Traditional Media #DND Flyway, Noida
    Media Price: INR 5,25,000 PM
    Contact Person: Anant Kumar Sharma | NAKS CREATORS
    Contact Details: 9891991525. | Naks.creators@gmail.com

Introduction

H ow seriously you take climate change can depend on where you are living right now, and how that area has been affected. But no matter where you are, you can see varying degrees of affects- be it wildfires, super storms, flooding, or extreme heat. We are all aware that climate change is the greatest threat that the Earth is facing now, but what about the Climate change: The fact shows us is that the greatest threat is actually our ignorance or denial about this situation. The global temperature is predicted to increase by 1.5 degrees by 2040 - beyond which climate change would cause irreversible damage to our planet. That's how far our world is from a climate catastrophe. The clock is ticking seemingly faster than ever before and at a crucial time like this, Sony BBC Earth brings forth a need of the hour film, ‘Climate Change - The Facts'.

Campaign Details

Running across 360-degree advertising channels, the communication strategy has also been taken to the OOH medium for a 15 day-long duration with an aim to further enhance the brand positioning and support the mainline media through outdoor displays. Additionally, high traffic locations in Mumbai and Delhi were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catching and innovative OOH campaign. In association with Alakh Advertising & Publicity, the brand strategically planned the media deployment for the campaign. High footfall areas as well as locations frequented by the target group were taken up, such as, arterial roads, markets, shopping complexes, and areas around traffic signals and colleges.

To add to this, employees of 14 trade offices such as Group M, Lodestar, ZO, Starcom and OMD across Mumbai, Delhi and Bangalore were made faced with the hard reality of Climate Change via innovative branding.

Key Quotes

Tushar Shah, Business Head - English Cluster, Sony Pictures Networks India and Sony AATH, "As we turn three, we are proud to have changed the way people look at infotainment by providing content that not just appeals to the mind and heart but also stirs conversation around pertinent questions. ‘Climate Change - The Facts' is another such landmark film which explores the environment and the challenges facing the natural world. We are certain that this eye-opening and thought-provoking film will inspire India to commit to our environment like never-before".

Geetika Gulati, Alakh Advertising and Publicity, said, the innovative displays showcasing global warming were eye catching. Such innovative displays add to the impact of the campaign and become the talking point.

 

 

Past Experience of Alakh Advertising and Publicity

Tags :  OOH Alakh Advertising & Publicity Sony Pictures Networks Sony BBC Earth Climate Change- The Facts Geetika Gulati

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