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OPPO uses drone advertising to create an experience for its target audience in Mumbai

17, March, 2020

Aarti Pahwa, New Delhi

MOMS Outdoor Media Solutions, the outdoor unit of Madison World for its client OPPO’s latest phone – Reno3 Pro launch put up a stellar drone light show at Marine Drive in Mumbai.

Introduction

P icture this: You're sitting at your office desk. You see something out of the corner of your eye. You turn to look out your window and are confronted by a floating, headless mannequin wearing a suit. Once you realize you're not dreaming, what do you do? Wouldn't you want to know where this thing came from? Would you maybe even buy the suit?

Campaign Details

That's what OPPO was hoping when it used drone light show to pull off this marketing stunt. 256 small quadcopter drones took off to showcase various formations and stimulations. The entire activity was conducted on 2nd March between 7 to 9 pm amidst media and Mumbaikars who were seated on Marine Drive. The drone formations showcased the brand's love for India with a sign "I love India" along with promoting the brand, while the heart formation was meant for those watching the show to click selfies with the creative. The event was live streamed on OPPO India Facebook page, Instagram handle, YouTube brand page and Twitter. Within 32 hours of the drone show, the video went viral garnering 1.1 million views.

The MOMS team was the brainchild behind the planning and execution of India's biggest drone light show with 256 drones from Russia at the Islam Gymkhana, Marine Drive, Mumbai.

Key Quotes

Speaking about this humongous launch, Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH says, "It was challenging but exciting for MOMS to create a spectacular billboard in the sky to launch OPPO's latest phone with India's largest drone light show. We believe it is a first in India."

Says Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, "We at MOMS are driven by passion more than anything else when it comes to client delight and we were successful in delivering here. The brief was to do a never been seen before astronomical launch. There could not have been a better idea, than this drone activity and it is thanks to the immense trust and faith of the client along with the passion and diehard attitude of our team that has made this launch possible. We faced numerous challenges. The biggest challenged we faced was to get permissions to fly the drones in Mumbai. It was next to impossible, but the team worked their magic and we finally managed to get everything done in time before the dry run. It was an adrenalin rush all through and the final show was worth all of it."

Past Experience of MOMS

Tags :  MOMS Drone light show Marine Drive Mumbai Vikram Sakhuja Jayesh Yagnik

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