National Stories

Joaquin Phoenix Reminds Everyone That ‘We Are All Animals’

16, March, 2020

Aarti Pahwa, New Delhi

'Joker' star Joaquin Phoenix is on a campaign to end speciesism. The vegan actor appears in a new outdoor campaign for PETA India.
  • Billboard | Traditional Media #MG Road (Gurgaon), Gurgaon
    Media Price: INR 40,000 PM
    Contact Person: | Ad Growth Media
    Contact Details: |
  • Billboard | Traditional Media #Golf Course Road, Gurgaon
    Media Price: INR 4,00,000 PM
    Contact Person: | Ad Growth Media
    Contact Details: |
  • Billboard | Traditional Media #Andheri, Mumbai
    Media Price: INR 2,75,000 PM
    Contact Person: Danish Pettiwala | Simca Advertising
    Contact Details: 9819317632 | danishsimcaadvertising@gmail.
  • Billboard | Traditional Media #Bandra WEH, Mumbai
    Media Price: INR 20,00,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Billboard | Traditional Media # Banashankari , Bengaluru
    Media Price: INR 1,50,000 PM
    Contact Person: Shyamu k Gowda | SLV Outdoor
    Contact Details: 9945273181 |


J oaquin Phoenix is a talent who comes along once in a generation. And as if that weren't enough, he also has one of the biggest hearts in Hollywood when it comes to animals. The Joker star has recently joined forces with PETA once again to share a very simple truth with the world: "We Are All Animals."

Campaign Details

The Oscar-winning actor Joaquin Phoenix reminds fans that "We Are All Animals", in a new OOH campaign. The OOH campaign also encourages everyone to "live vegan" and help "end speciesism," which-like sexism, racism, and other forms of discrimination-is an oppressive belief that promotes the idea that all other animal species are inferior to humans. The campaign urges people to "live vegan" and help "end speciesism", which is the damaging belief that -- despite their extraordinary talents, abilities, and intelligence -- all other animal species are inferior to humans.

PETA India is making sure that their message of equality and empathy stands out in a big way. Joaquin's stunning campaign is getting prime placement on prime billboards in Delhi, Bengaluru and Mumbai to consider the "end speciesism" message. The campaign is executed by The Media Ant.

Veganism is the practice of not consuming any animal products, particularly in diet, and an associated philosophy that rejects the commodity status of animals.

Key Quote

"We have displayed exceptional planning expertise and efficiency in identifying, selecting and evaluating the OOH Media formats to achieve the campaign objectives as well as ensure TG connect with the core brand communication. Our site selection was keeping in mind the audience that was active socially and also vocal at the same time", said Media Ant's spokesperson.

Past campaigns of Media Ant

The Media Ant has also executed campaigns for the below mentioned clients in the past.

Tags :  OOH Peta India The Media Ant Radhika Suryavanshi


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