National Stories

Pee Safe’s activation encourages women to maximize their potential by taking care of their health and hygiene

16, March, 2020

Aarti Pahwa, New Delhi

Pee Safe and Khushi Advertising address the pet peeve of women with an engaging airport activation.
  • BTL Activation | Airport Media #Madurai Airport Airport
    Media Price: INR 50,000 Per Day
    Contact Person: Sumit Prajapati | Khushi Advertising
    Contact Details: +91 9375748884 | mediaplanning@khushiadvertisi
  • BTL Activation | Airport Media #Vadodara Airport Airport
    Media Price: INR 50,000 Per Day
    Contact Person: Sumit Prajapati | Khushi Advertising
    Contact Details: +91 9375748884 | mediaplanning@khushiadvertisi

Introduction

I nternational Women's Day is a celebration of the cultural, political, and social achievements of women around the world. It's also a great way to raise awareness of the inequalities women face today, and to continue working towards gender equality. For brands, Women's Day is an opportunity to show solidarity in calling for better conditions for women, and to build a greater commitment to gender equality amongst customers, fans, and society in general. Every International Women's Day, brands outdo themselves with their witty, inspiring advertising campaigns that celebrate women and their achievements.

Campaign Details

This women's day, Pee Safe- India's leading personal hygiene brand recently carried out an interesting activation with their ambient media partner, Khushi Advertising, at Vadodara and Madurai airports.

Pee Safe Toilet Seat Sanitizer Spray is an innovative product that safeguards women against health issues brought on by unhygienic conditions in washrooms. Branded gift hampers containing Pee Safe Toilet Seat Sanitizer Spray (75ml) and a message card with discount code, were distributed at the security hold areas at Vadodara and Madurai airports. A 6ft x 8ft setup was created at the Security Hold Area of both these airports, from where 1000 women flyers were given these gift hampers.

Key Quotes

Vikas Bagaria - Founder, Pee Safe said "This International Women's Day, Pee Safe is celebrating all the wonder women who handle multiple things every day - from home to workplace with panache. It is therefore imperative to keep these women on the top of their health and well-being and Pee Safe is trying to become the enabler in this respect. Through our products, we aim to empower each and every woman with superior and simple hygiene solutions that will ensure she functions to her best potential. When women are confident about their health, it will naturally percolate to all other aspects of their life. After all, a wonder woman is one who takes care of her personal and intimate hygiene first. On behalf of the entire team of Pee Safe we would like to wish all the lovely ladies out there a very Happy Women's Day!"

"A product like Pee Safe is the best gift for women this International Women's Day", stated Mr. Vishnu Telang, CEO - Khushi Advertising. "Women squirm at the thought of using public restrooms and try to avoid them as much as possible. However, not emptying the bladder regularly, itself can pose many health risks. With Pee Safe, women will feel more comfortable in using public washrooms as it provides them a germ-free and instant-hygiene experience. We are extremely happy that Pee Safe and Khushi were in perfect sync with the idea that International Women's Day warrants a special activation for women, and what better place than the airport to target the woman-on-the-go!"

Past Experience of Khushi Advertising

Khushi Advertising has worked with the below mentioned clients in the past

Tags :  OOH Khushi Advertising Pee Safe Vikas Bagaria Vishnu Telang

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