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Mondelez India spreads the spirit of love with an OOH campaign, yet again!

11, March, 2020

Aarti Pahwa, New Delhi

An OOH campaign was executed to nudge consumers to try and go beyond the usual and make it special for their partner.
  • Smart Bus... | Traditional Media #New link Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Veena | Symbiosis Advertising
    Contact Details: +91 9820555055 | symbiosisadvertising@gmail.co
  • Smart Bus... | Traditional Media #New link Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Veena | Symbiosis Advertising
    Contact Details: +91 9820555055 | symbiosisadvertising@gmail.co
  • Smart Bus... | Traditional Media #New link Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Veena | Symbiosis Advertising
    Contact Details: +91 9820555055 | symbiosisadvertising@gmail.co
  • Bus Shelter | Traditional Media #Juhu Tara Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Chetan Shah | Jagran Engage
    Contact Details: +91 9323004747 | chetans@jagranengage.com
  • Unipole | Traditional Media #Vakola Flyover , Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sansakar Mistry | Selvel Advertising Pvt. Ltd.
    Contact Details: +91 9892615509 | durgapur@selvelone.com
  • Billboard | Traditional Media #Andheri WEH, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Neeta Gulati | Alakh Advertising & Publicity
    Contact Details: +91 9892322996 | neeta@alakhadvertising.com
  • Billboard | Traditional Media #Andheri WEH, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Anil Chhabria | Movement Advertising
    Contact Details: +91 9820094589 | mamadvt@gmail.com
  • Facade | Mall Media #Oberoi Mall, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Kunal Saraiya | Oberoi Mall-Mumbai
    Contact Details: +91 981978800 | kunal.saraiya@oberoimall.com
  • Activation | Mall Media #DLF Cyber Hub, Gurgaon
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Billboard | Traditional Media #Bandra Link Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Chetan Shah | Jagran Engage
    Contact Details: +91 9323004747 | chetans@jagranengage.com

Introduction

T he brand Cadbury has become a household name when it comes to India. This MondelÄ“z International owned multinational confectionery brand has managed to create a great amount of goodwill amongst Indians with its deep-rooted presence over the years. With its popular product ‘Dairy Milk', Cadbury paints a picture of nostalgia, love and happiness in our minds. But the story doesn't end here... To keep its loyal chocolate fans happy, Cadbury is bent on offering more varieties of delightful chocolates at affordable prices. Dairy Milk Silk is a product of such dedicated efforts.

Campaign Details

This Valentine's Day Cadbury wanted to do something different! They wanted to strengthen the fan base for their superior chocolate product range ‘Silk'. So, Cadbury partnered with Kinetic India to create a highly engaging outdoor campaign to celebrate the spirit of love with Cadbury Silk! This year Cadbury followed an unconventional path to reinvent the expression of love with the "How far will you go for love" campaign. With a major focus in metro cities, the campaign ran in the top 30 cities across the country.

In order to amplify the campaign and reach a wider audience, the brand leveraged various OOH platforms such as hoardings, BQS, and digital screens that helped it procure maximum visibility across all target markets.

Key Quote

Anil Viswanathan, Director - Marketing (Chocolates), Mondelez India said, "We have received great admiration with the Pop Your Heart campaign over the couple of years and we are thrilled to take it into its third year. As leaders of the chocolate category in India, we attempt to identify new occasions and offer innovative ways for customers to convey their emotion with our products. These simple yet impactful ways help us to stay connected with our consumers. We hope our new heartwarming OOH campaign and other exciting bundle on eCommerce urged our consumers to go beyond their limits, for their loved ones, this Valentine's Day."

Past Experience of Kinetic India

Kinetic India has worked for the below mentioned clients in the past

Tags :  OOH Cadbury Kinetic India Mondelez India Anil Vishwanathan

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