Aarti Pahwa, New Delhi
T he brand Cadbury has become a household name when it comes to India. This MondelÄ“z International owned multinational confectionery brand has managed to create a great amount of goodwill amongst Indians with its deep-rooted presence over the years. With its popular product ‘Dairy Milk', Cadbury paints a picture of nostalgia, love and happiness in our minds. But the story doesn't end here... To keep its loyal chocolate fans happy, Cadbury is bent on offering more varieties of delightful chocolates at affordable prices. Dairy Milk Silk is a product of such dedicated efforts.
This Valentine's Day Cadbury wanted to do something different! They wanted to strengthen the fan base for their superior chocolate product range ‘Silk'. So, Cadbury partnered with Kinetic India to create a highly engaging outdoor campaign to celebrate the spirit of love with Cadbury Silk! This year Cadbury followed an unconventional path to reinvent the expression of love with the "How far will you go for love" campaign. With a major focus in metro cities, the campaign ran in the top 30 cities across the country.
In order to amplify the campaign and reach a wider audience, the brand leveraged various OOH platforms such as hoardings, BQS, and digital screens that helped it procure maximum visibility across all target markets.
Anil Viswanathan, Director - Marketing (Chocolates), Mondelez India said, "We have received great admiration with the Pop Your Heart campaign over the couple of years and we are thrilled to take it into its third year. As leaders of the chocolate category in India, we attempt to identify new occasions and offer innovative ways for customers to convey their emotion with our products. These simple yet impactful ways help us to stay connected with our consumers. We hope our new heartwarming OOH campaign and other exciting bundle on eCommerce urged our consumers to go beyond their limits, for their loved ones, this Valentine's Day."
Kinetic India has worked for the below mentioned clients in the past