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'Stop hair fall with King Oil' says Emami's new OOH campaign

11, March, 2020

Aarti Pahwa, New Delhi

Major junctions & crowded areas across Rajasthan and Maharashtra have been tapped to create awareness for the Kesh King Oil.
  • Billboard | Traditional Media #Worli, Mumbai
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    Contact Person: Bikash Saha | Dezens
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  • Billboard | Traditional Media #Worli, Mumbai
    Media Price: INR 3,75,000 PM
    Contact Person: Mahesh Behera | Bright Outdoor Media Pvt. Ltd.
    Contact Details: +91 9930252008 | brightoutdoor@gmail.com
  • Billboard | Traditional Media #Worli, Mumbai
    Media Price: INR 9,50,000 PM
    Contact Person: Joheb Shaikh | Roshan Space
    Contact Details: +91 9004257921 | joheb.shaikh@roshanspace.com
  • Billboard | Traditional Media #Worli, Mumbai
    Media Price: INR 4,00,000 PM
    Contact Person: Sansakar Mistry | Selvel Advertising Pvt. Ltd.
    Contact Details: +91 9892615509 | durgapur@selvelone.com
  • Billboard | Traditional Media #Worli, Mumbai
    Media Price: INR 7,50,000 PM
    Contact Person: Sansakar Mistry | Selvel Advertising Pvt. Ltd.
    Contact Details: +91 9892615509 | durgapur@selvelone.com
  • Billboard | Traditional Media #Worli, Mumbai
    Media Price: INR 6,50,000 PM
    Contact Person: Joheb Shaikh | Roshan Space
    Contact Details: +91 9004257921 | joheb.shaikh@roshanspace.com
  • Billboard | Traditional Media #Worli, Mumbai
    Media Price: INR 3,50,000 PM
    Contact Person: Shahbaaz Batliwalla | Site N Sign
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    Media Price: INR 3,50,000 PM
    Contact Person: Mahesh Behera | Bright Outdoor Media Pvt. Ltd.
    Contact Details: +91 9930252008 | brightoutdoor@gmail.com
  • Billboard | Traditional Media #Worli, Mumbai
    Media Price: INR 7,50,000 PM
    Contact Person: Joheb Shaikh | Roshan Space
    Contact Details: +91 9004257921 | joheb.shaikh@roshanspace.com
  • Billboard | Traditional Media #Worli, Mumbai
    Media Price: INR 4,00,000 PM
    Contact Person: Sansakar Mistry | Selvel Advertising Pvt. Ltd.
    Contact Details: +91 9892615509 | durgapur@selvelone.com
  • Billboard | Traditional Media #Baner , Pune
    Media Price: INR 1,00,000 PM
    Contact Person: Bhau Pathare | Anushka Publicity
    Contact Details: +91 9860699895 | anushkapublicity@gmail.com
  • Billboard | Traditional Media #Karve Road, Pune
    Media Price: INR 1,85,000 PM
    Contact Person: Dada P. Nawale | Shri Samarth Advertising
    Contact Details: +91 9422086332 | shrisamarthadvertising@gmail.
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    Media Price: INR 2,50,000 PM
    Contact Person: Vishal Pallod | Sun Publicity
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    Media Price: INR 1,50,000 PM
    Contact Person: Vishal Pallod | Sun Publicity
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    Media Price: INR 6,50,000 PM
    Contact Person: Kalpesh Vora | Creation Publicity Pvt. Ltd.
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  • Billboard | Traditional Media #Airport Road, Aurangabad
    Media Price: INR 45,000 PM
    Contact Person: Nilam | Marquis Advertising & Marketing
    Contact Details: +91 9225527979 | nilam@marquisads.com
  • Billboard | Traditional Media #Amarpreet Chowk, Aurangabad
    Media Price: INR 40,000 PM
    Contact Person: Nilam | Marquis Advertising & Marketing
    Contact Details: +91 9225527979 | nilam@marquisads.com
  • Billboard | Traditional Media #Seven Hills Flyover, Aurangabad
    Media Price: INR 30,000 PM
    Contact Person: Nilam | Marquis Advertising & Marketing
    Contact Details: +91 9225527979 | nilam@marquisads.com

Introduction

W hen I shower, a chunk of hair strands just piles up on the ground.' ‘I hesitate to brush my hair in public, fearing the mess I may create.' ‘Whenever I run my fingers through my hair, I see hair strands curled between my fingers.' Does any of these ring a bell? If you are experiencing hair fall beyond control, you need to make some changes to your hair care routine immediately. And one of them is - oil. Marking a significant development in India's Hair Care category, Emami Limited, one of the fastest growing personal and healthcare business in India has recently rejuvenated Kesh King portfolio through new advanced formulation of Kesh King hair oil.

Campaign Details

Running across 360-degree advertising channels, the communication strategy has also been taken to the OOH medium for a month-long duration with an aim to further enhance the brand positioning and support the mainline media through outdoor displays. The OOH campaign ‘Stop hair fall with King Oil otherwise get your money back', is running across Rajasthan and Maharashtra.

In association with Interactive Trade Solutions, the brand strategically planned the media deployment for the campaign. High footfall areas as well as locations frequented by the target group were taken up, such as, arterial roads, markets, shopping complexes, and areas around traffic signals and colleges.

The core objective of the campaign is to build awareness. OOH medium is an ideal avenue for the brand to effectively get maximum relevant consumer eyeballs for a product category that has traditionally low consumer involvement. 

Key Quote

Discussing the campaign, Saurabh Sethi, CEO, Interactive Trade Solutions, said, "I congratulate the entire team on the smooth implementation of the magnificent OOH campaign using best suited OOH formats on the strategically important locations. I also thank the team of Emami for praising our teams endeavour in meeting brands campaign objective. The brand desired to tap Rajasthan and Maharashtra market therefore we selected the cities as per the brand's presence."

Past campaigns of Interactive Trade Solutions

Interactive Trade Solutions have worked with the below mentioned clients in the past.

Tags :  OOH Emami Kesh King Oil Interactive Trade Solutions Saurabh Sethi

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